Most sun damage occurs from incidental exposure during day-to-day activities, not at the beach. Wherever there is light, there is UV (ultraviolet) radiation. And where there is UV radiation, there is the potential for harm to the skin.
In urban and suburban landscapes, we are exposed to more than just sun light itself. Light also reflects off of metal, glass and concrete. Exposure from going indoors and out, exposure from light coming through building and car windows (unless they’re specifically treated with UV filters), and even exposure thin clothing, all adds up.
Bad weather offers no refuge either. At the beach or on the slopes, for example, even on cloudy, cool, or overcast days, dangerous ultraviolet rays travel through clouds to reflect off sand, water, or snow.
One serious sunburn can increase the risk of skin cancer by as much as 50%.
Unfortunately, there is no statute of limitations on burns. A single childhood sunburn may be the trigger for skin cancers many years down the road.
Just because you’re not tan (another indication of sun damage) or sunburned, doesn’t mean that you are out of harm’s way.
Sun damage is cumulative and shows up later as sings of skin aging, or in worse case scenarios, as skin cancer.
95% of all skin cancers are found on light-exposed areas such as the face, top of the ears, neck and chest. Because over a million new cases of skin cancer in the U.S. are diagnosed each year (plus, the large numbers that go unreported), protecting yourself every day with sunscreen and clothing is more important than ever.
What to look for in a sunscreen
Primitive versions of physical sunscreens have been around for centuries. Chemical sunscreens have been in use since the early 1920’s but early versions were greasy, irritating, staining, and could not be made into water resistant formulas.
Today we make non-irritating, cosmetically pleasing sunscreens in a variety of formulas, making them a pleasure to wear every day. One size does not fit all however, and you’ll want to choose the appropriate one for that day’s activity.
|Features to look for in a sunscreen are:|
|Full spectrum sun protection
To protect against both UVA and UVB radiation.
To neutralize aging free radicals
To prevent redness and soothe skin.
To replace moisture loss as a consequence of exposure.
Since UVA rays attack connective tissue, sun protection products – such as Murad Age-Proof Suncare products containing our patened Skin Repair System with Co-3® – are highly desirable and can help fortity and repair connective tissue while working to prevent fine lines and wrinkles