The new beauty movement that everyones talking about – Korean skincare

Its the innovative, new beauty movement that everyones talking about. Korean skincare, or K-beauty, popped up everywhere in 2015, and its continuing to pick up steam in 2016. One of the fundamental concepts of this groundbreaking movement is layering a variety of different products on the skin. The results are incredible: flawless, youthful, hydrated skin. Murad has a number of products to help you jumpstart your K-beauty routine. Heres a look at 3 Korean beauty trends that you can add to your skincare regimen starting today!


This trend is exactly what it sounds like: you wash your face twice. Start with a cleansing oil, and follow with a foaming cleanser. The cleansing oil gets rid of oil-based pollutants (like sunscreen and makeup), while the foaming cleanser removes water-based debris (like old skin cells, bacteria and sweat).


This is a K-beauty buzzword and one of the most cutting-edge and popular types of Korean skincare products. An essence formula is highly concentrated with active ingredients, with textures ranging from a water-like lotion to a gel to a more serum-like texture. Essences penetrate deep into the skin to help prepare it for the next step. We have developed our first-ever essence product, Hydro Dynamic® Quenching Essence, which optimizes the skins capacity to retain hydration, leaving it soft, plump and youthful.


Another hot topic in the K-beauty world is multimasking, which targets multiple skin concerns all at once. The idea is to apply multiple masks simultaneously on different zones of the face to address concerns for those specific areas. Murad offers a variety of treatment masks to target a variety of concerns, including fine lines and wrinkles, loss of firmness, acne, and blackheads, so you can start multimasking to target your skins unique concerns. Our beauty team put together this video tutorial on how to master the art of multimasking.

Most K-beauty regimens include using anywhere from 8 to up to 17 layers of different skincare products! But we dont want you to get overwhelmed. The 3 techniques explained above double-cleansing, essences and multimasking are a great place to start.

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