How to Create the Perfect Dewy Look


Brett Freedman is a LA –based makeup artist who has work on the world’s most beautiful women. He knows the secret to a perfect red carpet makeup look and shares with us today how to master the Dewy Look.

The first tip that he uses on actresses for the red carpet, is to create what he calls a “lit from within” look. This is achieved by creating the dewy finish he teaches us today. His secret weapon? To prep the skin for that dewy, gorgeous skin. Using our newest product, the Hydro-Dynamic Quenching Essence, he sets the stage for makeup. The essence glides glides perfectly over the skin, leaving it treated and full of hydration.


Next, he mixes the Hydro-Dynamic Ultimate Moisture with his chosen foundation which is going to give an uber-moisturized, hydrated and dewy finish to the skin. Mixing the moisturizer and foundation helps it go on so easily!

To give skin an even fresher and more radiant look, Brett goes on to use the Hydro-Dynamic Quenching Essence on the cheek bones and brow bones. This is going to help catch as much light as possible for a brighter look.

A soft color on the lips, and there you have it: a dewy, luminous look!
Check out the full video to watch Brett show us how it works and learn his expert advice:


Shop the look:

Hydro-Dynamic Quenching Essence

Hydro-Dynamic Ultimate Moisture

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4 Useful Shaving Tips for Men


by Jeff Murad, Vice President of Product Development

Shaving is rough. It can easily cause irritation in the form of razor burn, folliculitis and ingrown hairs (aka pseudofolliculitus). In fact, shaving related skin issues are by far men’s biggest skincare concern. Facial hair growth is relentless and any irritation left over from yesterday’s shave will be compounded by todays. There are many fortunate men out there with light beards who either don’t have to shave or for whom shaving is a breeze. For the rest of us, here are some tips on how to prevent this vicious cycle and make shaving less of a daily ordeal.

1. Use a shaving brush.

  • Soak the brush in hot water
  • Add a dollop of shave cream (or shave cleanser) right into the middle of the bristles
  • Placing the brush against the skin at a 90 degree angle. Use a circular motion to lather your shaving cream and to distribute the lather all over your face and neck.

This has two benefits:

  • The more you lather your shave cream, the better lubrication it provides your razor for a smoother shave.
  • The bristles themselves help uncover and bring to the surface hairs that your razor might otherwise pass right over.This will give you a substantially smoother shave. If you have exceptionally thick and/or curly facial hair, as I do, you may need to boost this pre-shave exfoliation even more with a  pre-shave facial scrub.


2. Prep your skin with a pre-shave facial scrub.
For the ultimate clean, friction-free shave, wash your face with a scrub loaded with beads (my favorite is Skin Smoothing Polish loaded with exfoliating silica grains) for a potent mechanical exfoliation before lathering up with your badger hair shave brush. Like really good BBQ ribs falling off the bone, your facial hairs will be ready to fall right out of your follicles after going head to head with a powerful scrub.

3. Your shaving products should include good antimicrobial ingredients
Your skin plays host to millions of microorganisms. Many of these are not harmful, and some are actually beneficial to the health of your complexion. Unfortunately, there are several pathogenic (or harmful) organisms, such as staphylococcus aureus (the bacterium responsible for staph infections), living in your skin’s ecosystem as well. Fortunately, skin is has a strong barrier that generally prevents these organisms from penetrating the skin and causing infection. But disruptions in the skin’s barrier, such as from a shaving nick, allow organisms to penetrate the protective surface biofilm and that leads to razor burn, inflammation and folliculitis. For this reason, it is important that your shaving regimen include some good antimicrobial ingredients such as Tea Tree Oil and Ginger Extract. Ingredients like these can be included in any or all of the products in your regimen, including your pre-shave scrub, your post-shave product, and in the shaving cream itself. (Tea Tree Oil is featured in in all of the products in the Murad Man line.

4. Use the right aftershave
The most important function of an aftershave is to soothe irritated skin. That’s why it should contain anti-inflammatories such as Vitamin E and Neem extract. The best type of aftershave will also offer you some antimicrobial benefits and mild exfoliation. I realize this seems like overkill. “I just dragged a razor across my face a dozen times,” you may be thinking, “Why do I need to follow that up with an alpha hydroxy acid?” Think of it like this: you have just given yourself a close shave – all of those hairs are temporarily so short that they don’t even peek out above the surface of your follicles, but your skin cells have not stopped proliferating. Without intervention, growth of skin cells can easily outpace the growth of your facial hairs and that can lead to ingrown hairs. For this reason, I recommend an aftershave with the addition of a bit of glycolic acid (such as Murad Man Razor Burn Rescue) to prevent this and to ensure that your next shave is smooth and steady.

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The Power of Pomegranate



Pomegranate contains a super antioxidant called ellagic acid, which is even more powerful that the antioxidants in green tea. Pomegranate appears to be effective against viruses, destroying them on contact. And it is especially effective in protecting cells from free radical damage.

Other compounds in pomegranate –the anthocyanidins –interact with ellagic acid to further boost its antioxidant potency. The powerful antioxidants in pomegranate work by boosting the levels of glutathione, a natural antioxidant in the body that helps protect the DNA in cells from free radical damage. Glutathione is also essential in helping the body recycle hormones such as estrogen, which also protect the skin cells.

Spring Cleansers Hydrators

Most Murad products contain antioxidants and are essential ingredients to receive the best results. Now you know why!

Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Applying a moisturizer after every cleansing will immediately replenish the skin with structural lipids, smooth the rough, dry surface cells, and seal the barrier of the stratum corneum. A good moisturizer contains a mix of water-attracting and water-holding ingredients. Keep in mind, though, that as with every other product, it the total formulation that affects how the moisturizer feels on your skin as well as it’s hydrating potential. For example, two moisturizers can contain similar ingredients yet one will be more occlusive than the other, making it better for dry skin that needs that kind of invisible, nongreasy, water-holding shield. One moisturizer may work better under a foundation. And some women prefer a tinted moisturizer with sunscreen when they’re not wearing foundation. Men may prefer a moisturizer with more soothing ingredients to use after shaving.

Although most moisturizers are meant to be slightly occlusive, many of those on the market today don’t make the skin feel greasy. In the past, petrolatum or mineral oil was often used in a moisturizer because of its occlusive properties. With the new technology available to cosmetic chemists, though, these sticky products have been replaced with lightweight ones that are even more effective. They often contain ceramides that seem to dissolve right into your skin,

In the past most moisturizers were available in either a water-in-oil formulation or an oil-in-water one. People with dry skin were encouraged to use the water-in-oil products that were more occlusive; and people who produced too much sebum or structural lipids were advised to use oil-in-water products. These distinctions are now outdated, as new ingredients and manufacturing processes have improved the formulations.

New delivery systems are also now incorporated into many moisturizers. The liposome, for instance, involves a kind of encapsulation process that transports whatever agent is put within the liposome into the epidermis. In contrast, biovectors can be attached to ingredients to keep them at the top of the skin.

Typically women prefer creamier moisturizers, and men prefer lotions that don’t have thickening agents. But a lotion can be just as hydrating as a cream. One of the most popular moisturizing products in the Murad skincare line is neither a lotion nor a cream, but a viscous liquid. It’s a combination of only water-attracting natural moisture factors and water-holding lipids. It’s light and it’s absorbed immediately into the skin, moistening and smoothing the stratum corneum and leaving no trace on the skins surface.

I believe that everyone, even those people with oily skin, needs to use a moisturizer. The idea of a moisturizer is not to add structural lipids alone. Rather, a moisturizer serves several purposes: smoothing, hydrating, and restoring the barrier function of the stratum corneum.


Hydro-Dynamic® Ultimate Moisture
Topically, you can fight dryness and the visible signs of aging with a moisturizer that contains humectants and emollients. Hydro-Dynamic® Ultimate Moisture is a powerhouse moisturizer that intensely hydrates, absorbs easily and quickly into the skin, and is gentle enough for someone with sensitive skin. It’s also filled to the brim with high-performance ingredients.


Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Skin Typing – what is normal skin and dry skin

Everyone has a unique genetic profile. No two of us are exactly alike, with the exception of identical twins. The characteristics of your skin –its color and pore size, how much hair you have and where you have it, and how much sebum and sweat coats your skin –are dictated by your genes. Your skin characteristics may be similar to your father’s skin or your sisters but there are going to be important differences. After all, the medicines you take, where you live, the stress you experience are unique to you. Even identical twins are exposed to different environmental influences. And your own skin will not be the same tomorrow as it is today.

When people think of skin type, they typically mean how oily or dry the skin is. Oily is actually a white, fatty, sticky, substance secreted by the sebaceous glands. Except for the lips and eyelids, which have no hair follicles or sweat glands, sebaceous glands empty sebum into the upper part of the hair follicle. As the oil emerges from the follicle opening, or pore, it lightly coats the skin, mixing with the structural lipids within the stratum corneum, creating a kind of protective barrier that keeps water within the layers, helping the skin stay moist and soft.

When the sebaceous glands are overactive, the excess sebum can make skin look shiny or feel greasy. When sebaceous glands are underactive or harsh chemicals or overzealous scrubbing remove the natural lubricant, moisture is lost and the skin becomes dry.

Using sebum and structural lipids, or oil, as primary criteria, the skin types are broadly categorized as oily, dry, or normal/combination. It is normal for pores to be more abundant on the nose and chin, and so there is more oil secreted in these areas, the so called T-zone. There are fewer pores on the cheeks and around the eyes, so these normally tend to be drier.

The pores of your skin are medium-size. Although you may have more pores along your nose and chin, and these areas may be oilier than your cheeks and around your eyes, you are not troubled with blackheads and pimples. Your complexion is bright and it feels smooth to the touch. Your skin is usually free of blemishes and tolerates extremes in temperatures well. Your cheeks may redden in the cold, but they don’t become irritated and chapped. Makeup stays where you put it and doesn’t flake. Weather conditions may change your skin: it’s a bit oiler when it’s warm and drier when it’s cool.

Your pores are small and fine, even across your nose and chin. You may have flaky areas where there are fewer pores, and your skin is thin over your cheeks. It may be transparent and delicate that you can see small blood vessels beneath it, especially on your cheeks. Your skin looks smooth, but it feels rough when you run your fingers across it. There’s tightness to your skin’s texture within a half hour after you wash your face with a gentle cleanser, especially when you don’t use a moisturizer. That tightness may even feel uncomfortable by midday. Harsh weather –cold temperatures and wind –can make it feel even worse. You may even get red, scaly patches after being outdoors. You may notices very fine superficial lines etched on your cheeks. That’s because the normal creases in the skin are more obvious when there isn’t enough moisture to soften them. Moisturizing creams and lotions disappear quickly into your skin after you apply them.


In a sense, dry skin is like a dry sponge. It rough, hard, and has little cracks in it. When the sponge is soaked in water, it becomes plump, soft, and smooth, and those little cracks disappear. Dryness is caused by lack of either sufficient sebum or structure lipids or both. So if you have dry skin, it may be because your oil glands are not producing enough sebum, or aging has taken a toll on the production of structural lipids within and outside of your skin cells, or because you are cleansing your skin too aggressively or too often. Sometimes the wrong foundation or face powder can be drying. Whatever the reason, the lack of moisture disturbs the skins barrier function.

Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Sensitive Skin

People of all skin colors can have sensitive skin, but it is more common in those with a fair complexion and light-colored eyes. Your skin tends to sting when you put certain things on it, and you’ve probably learned over the years what to avoid. Your skin may even react to cold temperatures or wind by becoming red and irritated. You may also notice tiny cracks in your skin, and that makeup becomes flaky. In fact, the barrier function of skin in people with sensitivities has been disturbed, which is why it’s so vulnerable to anything that’s put on it.

Although the irritation –redness, stinging itching, and burning –that you sometimes experience is not the same as a truly allergic reaction, you are more prone to true allergies, and you can break out in a rash all over if you are allergic to a fragrance or some other ingredient or drug.

With few exceptions, the formulations of my products are safe for the most people with sensitive skin. Therefore I have not designed a separate daily regimen for this skin type. Usually following the recommendations for dry skin will be fine for you. However, you may have an allergic response to some ingredient in any formulation, regardless of how much testing has been done to ensure that it is unlikely to cause a reaction. So you might do your own skin test on the inside of your upper arm before using a product for the first time. Also, you can develop an allergy to something you have used without any problems for yours, so don’t ignore any unusual symptoms such as redness, rashes, irritation, stinging, or dry patches that occur when you use a product.

According to some surveys, about 40% of women say they have sensitive skin. They say their skin becomes red, itches, feels tight, stings, and burns in response to changes in the climate, in the reaction to the sun, or when they use some products. No one knows how many people really have sensitive skin, but it is estimated that as many as 20% of people are allergic to certain things that make contact with their skin.


Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Why should I use a night cream?

A night cream is a moisturizer in which there is a greater concentration of hydrating ingredients than is typically used in a day cream or lotion. Because of this richness, night creams may leave the skin with a slight occlusive layer that many people would not be comfortable wearing during the day or under foundation.

There are two reasons why a night cream is useful. One is that transepidermal water loss (TEWL) is greatest at night, and a night cream can help prevent that kind of dehydration. Two is that the body’s cells are replenished with nutrients and are being regenerated at night, so this is the time to optimize the delivery of the raw materials skin needs. Now, too, is when free radical damage from the environment is at its lowest point. You’re indoors, in the dark and not active, so fewer free radicals are being produced within your skin as well. You can take advantage of this break in the action to disarm the free radicals that have accumulated during the day and saturate the skin with an extra supply so that you don’t start the next day unprotected.

We recommend the following intense and moisturizing night creams:

  • AGE-BALANCING NIGHT CREAM to replenish moisture.
    While your body rests, this luxurious, hydrating cream boosts and restores moisture, improves elasticity, and minimizes the appearance of wrinkles overnight.

    • Essential Fatty Acids and Shea Butter provide and lock in intense hydration against dry, dull skin
    • Phytoestrogens and Retinol improve elasticity and help smooth skin
  • ESSENTIAL-C NIGHT MOISTURE to neutralize toxins.
    This ultra-hydrating formula encourages healthy cell renewal to reveal healthier, younger-looking complexion overnight.

    • Vitamin C neutralizes toxins and fights free radical damage
    • Shea butter delivers deep, instant hydration to reduce creases
  • PERFECTING NIGHT CREAM hydrate overnight.
    Rejuvenate your skin overnight by restoring hydration and promoting cell turnover.

    • Evening Primrose and Borage Seed Oils, both rich in Omega-6, restore lost moisture
    • Medowsweet Extract refines


Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Q and A with Dr. Murad about oily skin


My skin is very oily. To avoid a slick look, I have to wash my face after lunch at the office and reapply makeup. I usually use a mild cleanser and those little disposable abrasive sponges. Someone told me that I’m only irritating my skin with all this scrubbing and actually increasing the activity of my oil glands. Is this true? I like the “clean” feeling that I get after using the sponges, but I’m wondering if I’m making my oily skin even worse.

Dr. Murad Answer

Hormones and other internal agents control oil production from the sebaceous glands, not massage, face washing, or anything else you do to care for your skin. Instead of washing your face so often, though try using rice paper to blot the oil. You press the paper to your skin, on top of your makeup, and it quickly absorbs the excess oil. You might do this two or three times a day. You won’t have to spend the time reapplying your makeup and you’ll avoid irritating your skin with so much washing.

2015. 09 Google Cover

Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Menopausal Skin

Some dermatologists feel that the skin of people over forty should be treated differently, they say “mature skin” is a type in and of itself. I believe all adults have “mature” skin, and all of my products and the alternatives I suggest are for people of every age. However, women’s skin is affected by the shifting balance of hormones just prior to, during, and after menopause.

Women who never had breakouts in their lives may find they now get pimples, as they have less estrogen to suppress the sebum-stimulating androgen circulating in their bodies. For the same reason, they may have more facial hair and they may perspire more. Also, because the skin change so much with age, women past menopause may have more visible sun damage, such as brown spots and fine, dilated blood vessels, and increasingly sensitive skin. In fact, older women need to be even more watchful of the sun and weather extremes, such as cold and wind.

Not all aging is created equal—because not all aging is created by the same factors. There are three distinct kinds of aging:

  1. Hormonal,
  2. Genetic and
  3. Environmental.

Each type of aging calls for a different targeted treatment plan to slow down and reverse its visible signs of aging. Take this short quiz to determine which type of aging your skin is experiencing and find out how to create a treatment program that’s just right for you.

Three Faces of Aging Quiz

Q: What is your primary skin concern?
A. Medium-to-deep wrinkles
B. Fine lines and wrinkles
C. Hyperpigmentation / hypopigmentation

Q: What is your secondary skin concern?
A. Dry, thinning skin
B. Sagging / Loss of firmness
C. Rough, dry texture

Q: Which of these signs of aging are most visible on your skin?

A. Breakouts in the t-zone
B. Deep wrinkles
C. Sun damage

Q: What concerns you most about the skin around your eye area?

A. Sensitivity and dryness
B. Medium-to-deep crow’s feet and wrinkles
C. Dark circles and/or age spots

Q: Which most closely describes you?
A. I’m currently going through menopause
B. I’m showing the same signs of age my parents did
C. I’ve always led an active outdoor lifestyle


If you answered mostly A…

You are likely undergoing Hormonal Aging. This type of aging occurs as the cumulative effect of declining levels of estrogen becomes visible on the skin. Estrogen naturally stimulates production of the collagen and elastin fibers that give skin a plump, youthful texture. As estrogen levels decline, skin becomes thinner and more fragile. It can also lose firmness, elasticity and even its natural ability to stay hydrated.

If you are experiencing Hormonal Aging, you can increase your skin’s firmness and reduce the appearance of medium-to-deep wrinkles by treating the signs of the hormonal-aging process by following Dr. Murad’s Inclusive Health® program to help you focus on:

Looking Better: Use products that deeply hydrate and exfoliate to support natural cell renewal. Look for ingredients like phytoestrogens, AHAs and Shea Butter.
Living Better: Incorporate foods into your diet like soy, wild yam and broccoli, which are naturally rich in phytoestrogens (botanicals that have similar characteristics to estrogens).
Feeling Better: Sleeplessness commonly accompanies menopause and hormonal aging. Take a hot bath before bed, turn off your phone an hour before you go to sleep and take a melatonin supplement.

If you answered mostly B…

You are likely to be experiencing Genetic Aging. Genetic Aging would occur even if you slept in a pure oxygen tank, avoided smiling to defy laugh lines or Botoxed regularly. If your parents aged well, chances are you will too. Some of the best ways to combat genetically aging skin are to practice a daily skincare regimen with exfoliants, moisturizers and Vitamin C, wear SPF, take dietary supplements and target specific problem areas.

As with Hormonal Aging, Inclusive Health gives you great guidance for developing a lifestyle-based treatment program focused on:

Looking Better: Use products that contain Hyaluronic Acid to reduce the appearance of fine lines, osmolytes to support water balance and Dried Plum Extract for a youthful glow.
Living Better: Increase your intake of raw fruits and vegetables, which will help your skin and body stay hydrated longer than just drinking water. Take a supplement that contains Glucosamine and amino acids to support healthy collagen production.
Feeling Better: Get a massage to help improve skin circulation, increase your energy levels and help quiet your mind.

If you answered mostly C…

You are likely to be experiencing Environmental Aging. This type of aging is usually the result of the cumulative impact of factors in your environment and lifestyle—like sun, smog and smoking—that assault your skin. Redness, dryness, thinning skin, sagging, wrinkles and hyperpigmentation are typical signs of Environmental Aging. Luckily, this type of aging can be controlled to some degree by reducing excessive sun exposure, pollution, smoking, stress, poor diet and alcohol and drug intake.

The good news is that the effects of Environmental Aging can be minimized through both preventative actions and treatments that result in younger-looking skin that’s protected against future damage.

To repair and prevent Environmental Aging, focus on these three areas:

Looking Better: Use products that contain Vitamin C and always wear a broad-spectrum sunscreen every day, remembering to reapply it every hour when you are outdoors.
Living Better: Studies suggest that eating pomegranates, drinking pure pomegranate juice and taking pomegranate extract supplements are all great ways to boost the effectiveness of sunscreens as well as provide a rich supply of antioxidants for your skin and body.
Feeling Better: Get a Vitamin C facial or peel. This will have an immediate brightening effect to help reduce sun and environmental damage on the skin, as well as help you to relax and feel good about your appearance, which reduces cell-damaging stress.

By focusing on the three broad aspects of Inclusive Health, Looking Better (paying attention to the health of your skin), Living Better (paying attention to what you put in your body) and Feeling Better (paying attention to your sense-of-self), no matter which type of aging you are experiencing, can make your skin look and feel BETTER EVERY DAY.


Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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Know Your Skin

Whatever your age, there are two guiding principles underlying everything you do as part of your daily basic skin care: one is to increase its moisture content. And two is to protect the skin’s barrier function. Water is what keeps the cells plump and functioning. Even after the cells die, their ability to absorb moisture continues for some time. As long as the cells are moist and fit tightly together, the barrier function of skin is assured.

Protecting the topmost layers, the stratum corneum, is essential when caring for the skin. Washing, toning, and moisturizing seem so simple and straightforward that many of us take these routine skin care steps for granted, assuming we know what we’re doing and using our favorite products. I’ve found that as knowledgeable as many men and women are, they are often victims of misinformation. They mistakenly believe, for example, that some products will shrink pores. Or that one cleanser is as good as another. Some people also believe that the skin type they are in their thirties or fifties is the same type they were a decade earlier or when they lived in the desert or in the mountains.

People often don’t realize that skin type may not only change with age, it can also change in response to a shift in the external or internal environment. Traveling to a different climate or a higher or lower altitude and seasonal shifts in temperature and humidity are the most obvious examples. But certain medications, particularly hormone replacement therapy or oral contraceptives, can affect skin type, too. So do drugs designed to get rid of wrinkles, such as Retin-A, or those used to treat acne, such as Accutane. Illness, pregnancy, and menopause cause significant changes in skin physiology. Normal/combination skin can become dry. Dry skin can become oily.

Just as we all have different hair colors, eye colors and skin tones, we also have different skin types. Knowing yours can help you choose the skincare products that are right for you. For example, is your skin oily, dry or a combination of both? Using the appropriate products formulated specifically for your skin type will make a difference in how your skin looks, feels and repairs itself. Our expert team here at Murad has put together this simple flow chart to help you identify your skin type.

What's Your Skin Type Infographic_FINAL

Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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