Introducing: Rapid Collagen Infusion for Lips


When it comes to skincare treatments, lips are often overlooked. However, it is good to remember that they are as exposed and vulnerable to aging as any other part of our face. As we age, the decline in collagen in our skin can cause lips and the skin around them to thin and wrinkle. We can all agree that only a few other things will age the face as dramatically as prominent lip lines., which is why we are happy to announce our latest lip product launch. To make it easier to give your lips the treatment they deserve, we’ve created a new kind of targeted care for lips based upon the breakthrough technology that powers our enormously popular Rapid Collagen Infusion.

Now you can start preventing lip lines, with Murad. This new product is suitable for all skin types and is now available for purchase on

Purchase Rapid Collagen Infusion for Lips


10746What does it do for you?

Designed to target the signs of ageing on and around the entire mouth area and lips, the translucent serum uses enhanced collagen technology to instantly plump and restore volume while powerful hydration boosters give silky smooth and soft lips.



• 81% of users said lips appeared plumper and more youthful after one week*
• 77% of users saw an improvement of lines and wrinkles after one week*
• Mustard Sprout Extract encourages circulation to increase volume and hydrate the lips
• Collagen Support Complex, an anti-aging peptide blend, boosts collagen production to reduce the appearance of vertical lip lines and wrinkles
• Apple Extract imparts long-lasting hydration for silky soft lips
• Shea Butter and Hyaluronic Acid balance moisture levels to enhance absorption and application

Find out more on how to use the Rapid Collagen Infusion for Lips on its product page. And for more skincare tips as well as tips and tricks to keep your entire body healthy from the inside out continue browsing our blog!

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What is RepleniCell?


By Jeff Murad, VP of Product Development

Our defining formulation principle at Murad is the Principle of Cellular Water™. This is the idea that as we age or undergo stress or disease, the cells throughout our body lose water through damaged cell membranes. The only way to make skin as healthy and beautiful as possible is to strengthen our cell membranes and ensure that every cell has its optimal concentration of water. Only then is skin truly receptive to targeted treatments for specific skin conditions, such as acne, wrinkles or photodamage. Because of this, hydration (through the use of moisturizers in particular) is an important factor for Murad when our New Product Development team creates formulas.

Traditionally, there are only two methods to hydrate the skin topically. One method is through the use of moisturizers that use humectant ingredients, such as Hyaluronic Acid and Glycerin to attract moisture from the environment. These humectant ingredients are water-soluble.

The second method is through the use of emollient oils that sit on the surface of the skin and prevent water from seeping out—a process known as Transepidermal Water Loss (TEWL). These emollient ingredients are oil-soluble.

As anyone who has made a vinaigrette salad dressing knows oil and water do not mix easily. Because of this, moisturizers are made in two containers. The first contains water and the water-soluble humectant ingredients, while the second contains the oils and oil-soluble emollient ingredients. Only then is an emulsifier added that allows the two sub-formulas to merge into a nice, elegant lotion or cream. Of all of these ingredients and ingredient categories I have listed, there is one that actually does nothing to keep the skin hydrated. Surprisingly, this non-hydrating ingredient (that is central to any good moisturizer) is the water itself. Without the presence of special molecules, water is unable to pass through the cell membranes in our bodies (including our skin cells). So the water in your moisturizer—the one that is the first or second ingredient (meaning it is at least 50% of your formula)—is doing nothing except solubilizing (dissolving) the humectant ingredients in the formula.


The question the New Product Development team at Murad was faced with was: how do we get that inactive 50% of the formula to become an active hydrator for the skin? To find the answer, we looked at skin biology. The cells in our bodies are actually able to move water around, but only through very specific methods. Deep within the surface of the skin, cells use special water channels known as aquaporins to move water in and out in a single file line. Closer to the surface, water molecules pair up with chaperones, known as osmolytes, that allow them to pass through cell membranes as needed. Looking at this process for inspiration, researchers at Murad discovered a unique blend of osmolytes and aquaporin stimulators we call RepleniCell®, that “activates” water to help transport and lock it into the surface layers of the skin.

Now, before we begin to manufacture any Murad moisturizer, we start with a tank loaded with water that has been pretreated with this RepleniCell® cocktail, rather than the standard water all other moisturizers begin with. Once all of the mixing is complete, we are left with a product that is not 50% active, but rather has the ability to be a full-performance hydrator for all of our skin.


 By Jeff Murad, VP of Product Development. Dr. Murad’s son and VP of New Product Development Jeff Murad oversees product formulation and testing.



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Ingredient spotlight: Avocado Oil



Native to Mexico and Central America, Avocado is a great source of potassium, dietary fiber, and the phytosterols, monosaturated fats and polyunsaturated fats that are widely regarded as supportive of heart and brain health.

Dr. Murad has discovered that adding a very special grade of avocado oil to skincare formulas enhances their power to help soothe sensitive skin. Helping skin stay smooth and hydrated are the main benefits of adding avocado oil to our products.

Avocado has a very high content of monosaturated fat than most other fruit. Avocado oil is pressed from the fruit of avocado and it is used as a key ingredient in many skincare products – mainly moisturizers. Rich in vitamins A, D, E, lecithin, and fatty acids, it is packed with benefits that address many skincare concerns.

Avocado oil has healing properties on damaged skin, in fact, sun damage and age spots can be significantly corrected with avocado oil in various cosmetic preparations. With its regenerating properties, it helps heal sun burns, scars and other skin disorders associated with UV damage.


products-with-avo-oilShop Murad products with Avocado Oil:

Perfecting Serum

A velvety gel that smoothes fine lines and wrinkles while creating a long-lasting and refined finish and locks in moisture.


Sheer Lustre Day Moisture SPF 15

This day cream with SPF 15 Instantly hydrates dry, hormonally aging skin to deliver a natural dewy glow


Hydro Dynamic Ultimate Moisture

The most hydrating moisturizer Murad has ever offered. Gentle enough for sensitive skin, this NON-GREASY, velvety formula provides all-day moisture, all-day smoothness and all-day comfort – leaving skin perfectly polished.


Age-Balancing Night Cream

An ultra-rich hydrating night cream that restores suppleness and minimizes wrinkles with essential fatty acids and Shea Butter while encouraging cell turnover to improve skin texture.

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The 5 Minute Beauty Trick Every Woman Needs

5 Minute Beauty Trick


Running low on sleep this morning? Need to get ready quickly and still look rested? We’ve got the perfect steps for you to follow. And guess what? All it takes is 5 minutes of your time.

Before we dive into these few steps the most important one is to drink water. Hydration is the key to young and beautiful skin. So remember to drink at least 1.5 L of water throughout the day. To make it easier carry a water bottle with you everywhere you go.

Step 1:

Polish away the dullness with a gentle Exfoliating Cleanser. Wash your face with the exfoliator and cold water to dissolve all impurities and stimulate circulation of the skin. You’ll look fresh and rested.

Step 2:

Fight eye-puffiness and dark circles with a firming Eye Cream. Apply a pearl amount onto the brow bone and beneath the eye gently massaging. This will help you boost moisture and look awake!Women-Purse

Step 3:

Moisturize and protect your skin with a hydrating Day Cream. Depending on your skin type, our daily moisturizers will provide instant moisture, brighten and tighten your skin in no time. Your complexion will naturally be radiant and your skin hydrated.

Step 4:

Quickly finish up with a Lip Treatment. This will give your lips a plumper and more youthful appearance. It will hydrate for fuller lips and fight aging on the lip area.


That is all! A fresh wash, an eye-treatment and lots of hydration for a beautiful, rested skin in 5 minutes. Now you can stay busy while staying gorgeous.

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Take Care of Your Skin From Head to Toe

The skin is the largest organ of the human body. However, when many think of “skincare,” the instinct is to focus on the skin on the face. The face, of course, is probably the most visible and noticed part of you, but it is important to remember to take good care of all your skin.

Here are a few areas of skin that can sometimes be overlooked:

Your hands are perhaps the most used of all the body parts, coming into contact with the most external elements. This also means that the skin on them sees more wear and tear.  Additionally, the skin on the palms of the hands is thicker and more resilient than the skin on the tops of your hands, which means they each need unique care. Start by cleansing your hands daily with a moisturizing soap. If your have rough palms, care for them regularly with a gentle exfoliating scrub and moisture treatment. As collagen and elastin in the skin naturally begin to decrease over the years, use treatment products (especially on the tops of your hands) to help firm and tighten the skin. And finally, don’t forget the sunscreen to help protect from UV damage and age spots.

AHA Hand Cream

Arguably, your feet may take the roughest treatment of all the skin on the body. They carry you through your days, are pounded on as you exercise, are shoved into shoes, and are often overlooked when it comes to tender loving care. Give your feet some love by regularly exfoliating them with a pumice stone or exfoliating scrub. Give them a nightly deep moisture infusion by covering them with a heavy moisturizing cream and socks each night while you sleep. And say yes to an extra callous treatment and massage the next time you get a pedicure.

Neck & Chest
For women especially, the neck and chest (or décolleté) are areas known for showing aging – especially sun damage. The easiest way to keep this area of your body looking young is to extend your facial skincare routine down to your neck and chest. Also, be cognizant about the fabrics you wear. Wools and synthetic fabrics can irritate a sensitive neck and chest area. Finally, the skin on your neck and chest is thin, so sun damage is more obvious and harder to reverse. Make sure you wear SPF 15 or higher every day (even if you only plan on being indoors) on your neck and chest to avoid future damage.

Rear End
It’s rarely discussed, but the skin of your behind needs special care too. Bring the saying “soft as a baby’s bottom” to your own backside by exfoliating the skin on your derrière 2-3 times per week with your favorite body scrub or dry brush. Minimize the appearance of cellulite by using topical products that help restore skin elasticity and firmness. Or get a deep tissue massage to help break up that connective tissue and improve circulation for healthy skin everywhere!

Even people who take very good care of most of their skin often forget the elbow area in their daily care routines. This is understandable as you rarely notice your own elbows unless you go out of your way to do so. It’s worth noting, though, that smooth and soft elbows can quickly become rough and scaly. The skin over your elbows is there to protect the joint underneath. If you are constantly creating friction on the elbow area (such as leaning on a desk typing), your body responds by thickening the skin in that area to protect the joint. You can help reduce the elbow buildup by exfoliating and moisturizing your elbows regularly. And become more conscious of how you use them. When you catch yourself leaning on a table at lunch, consider sitting back. The less friction on the elbows, the less maintenance will be needed!

Of course, each of these areas can also benefit from an Inclusive Health lifestyle.  Reducing stress, exercising, eating a healthy diet with many water-rich foods and making time for yourself are among the ways to improve cellular hydration throughout all of your skin – and your entire body!

Don’t forget to take care of your skin…all of it! Your body will thank you.

Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Click here to learn more about Dr. Murad.

Now that you understand why it’s so important to take care of the skin on your body, check out Murad’s Youth Builder bodycare line. This new line of products fights visible signs of body aging and leaves skin hydrated and soft.

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Skin Care for Men

Just as your body requires energy for an active lifestyle, your skin requires essential nutrients to keep its healthy appearance. It’s a fact that active skin ages faster than passive skin. If you’re spending time in the sun and you are not using a daily skin care regimen or sun care product, you’re probably stretching your skin to the limits.

It’s common knowledge that men and women differ in many ways. The way a man’s skin looks is primarily caused by differences that are hormonally conditioned. Men tend to have larger pores, as well as oilier and thicker skin than women. They are also less likely to put a lot of time into their skin care regimen. Every man owes it to himself to take care of his health and youthful appearance. But taking good care of your skin doesn’t have to be time consuming or complicated. Think of these steps as your skin’s daily minimum requirement.

Refreshing WashMurad Clarifying Cleanser

This may be the most important step you can take to ensure the health of your skin. Cleansers are designed to remove excess oil, dead skin cells, and dirt. A good one to try? The Murad Clarifying Cleanser removes 99.9% of bacteria within one minute while soothing skin and reducing acne breakouts. Toners help remove traces of soap residue, surface skin cells and excess oil from your skin. They also remove dirt and perspiration from oilier skin types, and can tighten pores. Great for use as aftershave, Murad’s Clarifying Toner leaves your skin feeling cool, clean and refreshed.

Shaving Hero

Even in the best of circumstances, a daily shave can have an abrasive effect on your skin. The red bumps and skin irritations that often appear after shaving, occur because minor nicks and cuts have been exposed to bacteria on your skin and traveled down into the hair follicle. This condition, called Folliculitis, is easily countered.

Before shaving, use an antibacterial cleanser. This creates a smooth, clean canvas for shaving and prevents the typical inflammation around the hair follicle. After shaving, follow with a toner and at night, follow with an exfoliating treatment to help prevent clogged pores.
Try the Acne Complex Kit™. A great all-in-one, easy to use system.

SPF moisturizer

Every skin type needs a moisturizer. Using one daily keeps your skin soft, smooth and well hydrated healthy. For oily skins try our Oil-Control Mattifier SPF 15, not only will it protect your skin from the sun, it will also reduce shine and control oil throughout the day. For an stronger SPF and moisturizer in one, try Environmental Shield™ Essential Day Moisturizer SPF 30. This complete formula provides maximum moisture during the day while repairing and protecting your skin from damage.


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The Most Hydrating Moisturizer Murad has Ever Offered

The Hydro-Dynamic Ultimate Moisture. This is the single most hydrating and rich moisturizer for face and neck skin that the scientific skin care experts at Murad have ever offered. If you’re looking for a face cream that delivers uber-rich moisture and instant relief from dryness, than this is the facial lotion that you’ve been searching for. Perfect for day or night moisturizer use, this cream is rich but completely non-greasy.
Avocado, Sunflower and Olive Fruit oils are the secret ingredients that leave your skin soft, smooth and polished above what any other moisturizer could accomplish. If what you’re searching for is the ultimate in rich moisturizers and face creams, then you need search no longer. This lush moisturizer from Murad will leave your skin feeling hydrated and healthy.


Gentle enough for sensitive skin, this NON-GREASY, velvety formula provides all-day moisture, all-day smoothness and all-day comfort leaving skin perfectly polished.


Every day after cleansing and toning, massage evenly over face, neck and chest. For optimal results, first apply recommended Murad treatment and follow with Murad sunblock during the day.

  • Avocado, Sunflower and Olive Fruit Oils enhance skin’s ability to retain maximum levels of hydration
  • Retinyl Palmitate and Shea Butter improve texture and while restoring natural smoothness and softness
  • Collagen Support Complex boosts skin’s resilience and plumps dehydrated skin

Try it today:

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