Which Essence is Right for You?

An essence formula is highly concentrated with active ingredients, with textures ranging from a water-like lotion to a gel to a more serum-like texture. Essences penetrate deep into the skin to help prepare it for the next step.

Discover Your Essence

Luminous Essence

  • A delicately textured treatment, perfect for hot and humid climates, designed to lighten and brighten.
  • Porcelain Flower Extract helps even skin tone and illuminates skin.
  • 85% of women agree their skin is clearer and fairer.*

Read more about Luminous Essence

Hydro-Dynamic® Quenching Essence

  • A silky, weightless, moisture enhancing treatment that acts as a primer in humid climates.
  • Mexican Blue Agave Leaf Extract works deep within the skin’s surface, restoring its ability to attract and retain water.
  • 100% instantly saw smoother, silkier, more supple skin texture.*

Read more about Hydro-Dynamic® Quenching Essence

*In a 28-day Murad sponsored study. Individual results will vary.

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First Impressions of Murad

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Review by laurens-list.com

Guys!! I am officially obsessed with Murad! Not only are their ingredients bomb but they deliver amazing results too. Like, no joke, my wrinkles/fine lines seemed to disappear overnight, okay maybe not completely but they sure were plump and smoothed by morning. Although I have not finished my bottles yet I’m pretty much hooked on their products and I can’t wait to try more… Keep reading to hear my thoughts.

Murad Hydro-Dynamic Ultimate Moisture

This cream is a dry skin saviour!! It is an uber-rich, hydrating moisturizer that locks in hydration for up to eight hours. With an ultra concentrated and non-greasy formula it provides immediate, long-lasting hydration, smoothness and comfort. It is also formulated with Murad’s Collagen Support Complex which boosts the skin’s resilience and delivers a gorgeous glow!

I’m obsessed with this cream and love the fact that it comes with an applicator so that no bacteria gets trapped in the jar. It applies white, and disappears once massaged into your skin. It truly does leave you with plump, hydrated skin without that sticky silicone feeling.

No parabens, sulfates, synthetic fragrances/dyes, phthalates, GMOs or Triclosans.

Murad Hydro-Dynamic Quenching Essence

I love this serum- it’s silky smooth texture instantly won my heart! Basically the Hydro-Dynamic Quenching Essence is a moisture-enhancing treatment that optimizes your skin’s capacity to retain moisture while leaving it plump and soft- I always use this before my Hydro-Dynamic Ultra Moisture and the combination is insane! It contains Mexican blue agave leaf extract to restore your skins ability to retain water, glycolic acid to gently exfoliate for a smooth natural texture and a blend of watermelon, apple and lentil to help reduce dryness, flakiness and rough patches. A definite re-purchase for me as it has become a staple in my routine.

No parabens or sulfates.

Murad Refreshing Cleanser

Their Refreshing Cleanser is a non-drying, foaming cleanser that claims to wash away surface oil and makeup. Did it work? It sure did. It’s formulated with Hawaiian white ginger, algae and cucumber extract and leaves your skin oh so fresh and clean (not sure if it has added fragrance but I’m loving the scent)! I absolutely love pairing this cleanser with my Clarisonic brush for an extra deep clean feeling!

Murad Hydrating Toner

I have been wanting to try this toner for ages! It’s gentle, hydrating formula and invigorating scent is a must. Murad’s Hydrating Toner is a classic complexion-perfecting toner, which means it rebalances and rehydrates your skin while neutralizing any surface impurities. It contains infusions of lecithin, chamomile and cucumber for a soft, rejuvenated look and feel. I also like this because it can double as a setting spray for your makeup.

Murad has quickly become my go-to for skincare. It’s been a while since I’ve been this blown away by a brand so I’m pretty excited. 🙂 I need to try all their products!

Have any of you tried Murad products, if so what are some of your favourites? I’ll definitely update you guys once I finish these.

Check them out at Murad Canada and @muradcanada (they’re also sold at Sephora Canada).

♡ Lauren

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Skincare Essentials After a Long Night Out

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If you are heading out to a party this weekend, we hope you have fun! But we also would like to offer you some quick and easy tips on how to take care of your skin when you get home from celebrating.

The most important thing to do is wash your face, even if you don’’t want to (we’’ve all been there). It will just take a minute, and it is SO worth it. Your skin will thank you in the morning.

We’ put together a simple, but effective, 3-step regimen to give your face some love after a night out on the town. It will take you less than 5 minutes, and you will wake up looking refreshed and rehydrated, rather than drab and dry.

Step 1: Remove your makeup. Grab Murad’’s Skin Smoothing Polish and gently massage it into your skin. Rinse with warm water and pat dry. Follow with the Renewing Cleansing Cream to remove any left-over makeup on your skin. This cleanser is a non-drying formula that soothes your skin and washes away excess surface oil, makeup and impurities.

Step 2: Hydrate with a toner. It’’ a very quick step; just a few spritzes. So easy, but so effective. Murad’’s Hydrating Toner replenishes lost moisture and restores your skin’s natural pH balance. The bonus? It smells amazing.

Step 3: Treat and moisturize. Mix 1 part Hydro-Dynamic® Quenching Essence with 1 part Hydro-Dynamic® Ultimate Moisture on the back of your hand. Then apply all over your face and neck. This powerful combo will give you long-lasting hydration and restore suppleness.

That’s it! All you have to do now is put on your pajamas and jump into bed for a good night’’s sleep.

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The new beauty movement that everyones talking about – Korean skincare

Its the innovative, new beauty movement that everyones talking about. Korean skincare, or K-beauty, popped up everywhere in 2015, and its continuing to pick up steam in 2016. One of the fundamental concepts of this groundbreaking movement is layering a variety of different products on the skin. The results are incredible: flawless, youthful, hydrated skin. Murad has a number of products to help you jumpstart your K-beauty routine. Heres a look at 3 Korean beauty trends that you can add to your skincare regimen starting today!

Double-Cleansing.

This trend is exactly what it sounds like: you wash your face twice. Start with a cleansing oil, and follow with a foaming cleanser. The cleansing oil gets rid of oil-based pollutants (like sunscreen and makeup), while the foaming cleanser removes water-based debris (like old skin cells, bacteria and sweat).

Essences.

This is a K-beauty buzzword and one of the most cutting-edge and popular types of Korean skincare products. An essence formula is highly concentrated with active ingredients, with textures ranging from a water-like lotion to a gel to a more serum-like texture. Essences penetrate deep into the skin to help prepare it for the next step. We have developed our first-ever essence product, Hydro Dynamic® Quenching Essence, which optimizes the skins capacity to retain hydration, leaving it soft, plump and youthful.

Multimasking.

Another hot topic in the K-beauty world is multimasking, which targets multiple skin concerns all at once. The idea is to apply multiple masks simultaneously on different zones of the face to address concerns for those specific areas. Murad offers a variety of treatment masks to target a variety of concerns, including fine lines and wrinkles, loss of firmness, acne, and blackheads, so you can start multimasking to target your skins unique concerns. Our beauty team put together this video tutorial on how to master the art of multimasking.


Most K-beauty regimens include using anywhere from 8 to up to 17 layers of different skincare products! But we dont want you to get overwhelmed. The 3 techniques explained above double-cleansing, essences and multimasking are a great place to start.

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Nature’s High-Performance Moisturizer: Hyaluronic Acid

Regardless of your skin type, once you reach adulthood, your skin becomes a little drier every day. How you respond to that loss of moisture may be the single most important factor in determining how old you look. For people with skin that is naturally less oily, dry-skin-related issues are often apparent at an early age. They can begin to experience symptoms such as dullness, rough texture, flaking, cracking and tightness as early as their 20s. People with more oily skin tend to see different symptoms of water loss and see them a bit later, typically in their 30s or 40s. Common symptoms include fine lines, wrinkles and loss of volume. But no matter when you begin to see signs of persistent dehydration, restoring lost water is a central component in any anti-aging skincare program. Fortunately, there are some amazing super-hydrators available to help you to replenish your skin.

Moisturizers help to renew skin with 3 classes of ingredients: water, hydrophobic agents that seal water into the skin’s surface, and hydrophilic agents (also known as humectants) that attract water and create a reservoir within the skin to help keep moisture at an optimal level. One of the most important humectants in high-performance skincare is Hyaluronic Acid, a long, elastic molecule that is naturally abundant in young skin. Hyaluronic Acid is a component of the natural moisturizing factor (NMF), the water-soluble compounds responsible for the wettability, water-holding and absorbing powers of the skin’s surface. It also plays an important role deep within the skin and throughout the body where it binds with water to form a slippery gel that provides cushioning and lubrication. It is part of the synovial fluid that keeps our joints comfortable, and it also forms part of the intercellular matrix—the watery medium between cells through which nutrients and cellular waste products flow. Because each molecule of Hyaluronic Acid can hold up to 1,000 times its weight in water, it allows topical moisturizers to provide the sustained supply of water needed to keep skin plump, smooth and well hydrated.

In addition to the ability to enhance the moisturizing power of topical skincare, the natural plumping properties of Hyaluronic Acid have also made it a popular ingredient for injectable wrinkle fillers. New Hyaluronic filling sphere technologies, however, now give topical anti-aging moisture formulas the power to deliver results comparable to injections.

Beyond its remarkable power as a topical hydrator, Hyaluronic Acid is also used to give skin an exceptionally beautiful finish—what skincare chemists call the “after feel.” If you are looking to take your anti-aging hydration strategy to the next level, be sure that the moisturizer you select includes this remarkable substance.

Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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How to Create the Perfect Dewy Look

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Brett Freedman is a LA –based makeup artist who has work on the world’s most beautiful women. He knows the secret to a perfect red carpet makeup look and shares with us today how to master the Dewy Look.

The first tip that he uses on actresses for the red carpet, is to create what he calls a “lit from within” look. This is achieved by creating the dewy finish he teaches us today. His secret weapon? To prep the skin for that dewy, gorgeous skin. Using our newest product, the Hydro-Dynamic Quenching Essence, he sets the stage for makeup. The essence glides glides perfectly over the skin, leaving it treated and full of hydration.

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Next, he mixes the Hydro-Dynamic Ultimate Moisture with his chosen foundation which is going to give an uber-moisturized, hydrated and dewy finish to the skin. Mixing the moisturizer and foundation helps it go on so easily!

To give skin an even fresher and more radiant look, Brett goes on to use the Hydro-Dynamic Quenching Essence on the cheek bones and brow bones. This is going to help catch as much light as possible for a brighter look.

A soft color on the lips, and there you have it: a dewy, luminous look!
Check out the full video to watch Brett show us how it works and learn his expert advice:

 

Shop the look:

Hydro-Dynamic Quenching Essence

Hydro-Dynamic Ultimate Moisture

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A New Approach to Essential Moisture—Layered Hydration

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As we age, every part of our body, from our principal systems to the cells from which those systems are composed, grows drier. Since our skin is our largest, most interconnected and most exposed organ, age-related dehydration starts to become visible on our skin as early as our 20s. Because dehydrated skin is more fragile and has less volume, it looks rougher, more wrinkled and ultimately older than well-hydrated skin. Understanding this process, it comes as no surprise that most children don’t need to use moisturizers while elderly people often need to apply heavy creams several times a day to improve its comfort and strength.

To be truly effective, topical hydration formulas contain two essential classes of ingredients: hydrophilic agents and hydrophobic agents. Hydrophilic agents, like Hyaluronic Acid, draw moisture to themselves. These agents help to restore skin’s youthful plumpness, firmness and resilience. Hydrophobic agents, like nut or seed oils, create a waterproof seal that preserves water within the skin’s surface. Both the balance between these two types of agents, as well as the actual agents that are selected, will be key to determining the power and the texture of any given moisturizing formula.

Over the years, I have developed many multitasking formulas to help keep skin hydrated, but during the past few years, I have been exploring a new approach to moisture that I call Hydro-Dynamic® technology. As the name suggests, this technology is focused on changing the relationship between your skin and water. The ultimate goal of this new technology is to create long-lasting moisture without adding a feeling of weight or heaviness to the skin’s surface.

My first explorations focused on re-examining conventional thinking about the hydrophilic/hydrophobic balance to create a new kind of moisturizer for step 3 in the modern 3-step skincare regimen. My initial efforts yielded a breakthrough formula with a light, whipped texture that provided 8 hours of continuous, luxurious hydration. The formula provided a whole new level of relief to people who had lost faith that they would ever discover an elegant and sophisticated solution to their dry skin issues. I had clearly tapped into a well of people with very thirsty skin, and I made a commitment to keep developing more and better ways to help them to quench that thirst.

Recently that commitment to continuing research into hydration has yielded some exceptional results. By reformulating our most hydrating moisturizer, using a different kind of lipid derived from Coconut Extract, I was able to extend the hydration window for from 8 to 24 hours. A second avenue I have been researching is how to complement that extended hydration duration with improvements to both the speed and quality of hydration. What I have discovered is that a layered approach to hydration allows us to achieve these twin goals. Layering treatments is a new idea for us, but it is a major trend emerging from South Korea, one of the most demanding, and adventurous, skincare markets. The most popular new treatment layer is called an “essence,” and it is a kind of a half-step between toner and treatment. By creating a new hydrating essence, powered by Blue Agave Leaf Extract, we have found a new way to enhance skin’s ability to attract and hold moisture. Layering the hydrating essence with our next-generation, 24-hour moisturizer, we have been able to increase hydration by a remarkable 500%.

I have been so impressed with the way that layering has allowed us to improve hydration that I’m eager to explore the use of essences to help address other key skin concerns. Using essences to add a new layer to the twice-daily skincare regimen clearly provides a tremendous new treatment opportunity to transform the skin on every level.

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Doctor Murad Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.

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