How to keep your skin looking younger

Collagen is a protein produced by our cells that helps “hold” the skin together, keeping it looking younger and giving it firmness and elasticity.

When we’re young, our skin stays plump and smooth because it constantly regenerates itself.

But as we age, collagen production slows – and existing collagen can get damaged due to sun exposure and bad skin habits. The results? Wrinkles and sagging skin going south.

Luckily, there’s lots you can do to preserve your collagen and even boost its production. The key is to keep skin cells hydrated, for Youthful-Looking skin from inside out!

Follow these tips from Dr. Murad:

Nourish Your Skin
Use a daily moisturizer to deliver a rush of hydration to your skin, this also helps create an environmental barrier that protects your cells from the daily stresses.

Eat Your Water
Enjoy an amino-acid and antioxidant-rich goji berry smoothie to help strengthen the cellular membrane and retain hydration.

Awaken Your Body
Build muscles that hold optimal hydration by practicing strength-training exercises, such as squats and lunges.

Be Kind to Your Mind
Practice breathing exercises to reduce Cultural Stress®, which is linked to high cortisol levels that lead to cellular dehydration.

Read More

Anti-aging Ingredients, The Solution In a Jar

Anti-aging products take so many forms nowadays: from creams to cleansers, from serums to exfoliants, all of these promise a specific ingredient that addresses the anti aging skin concerns. While formulas become more and more complex, and the range of products designed for aging skin is being diversified, not all products present major differences in terms of ingredients.

But of course, there are ingredients that are almost an imperative for any anti-aging product formula and need to address dryness, flakiness, spots and wrinkles. Moisturizers, in particular, are a must in any anti aging product, in order to maintain healthy skin and to help fight aging signs. Whether it’s hormonal or genetic or environmental, the symptoms of aging can be alleviated with topical skin care, but not permanently overcome.

Some of the most popular ingredients in anti aging creams and treatments are on everyone’s lips but not everyone is totally aware of their role in skin care. The best anti-aging ingredients are usually hydrators, vitamins, proteins and botanicals:


The skin protein is responsible for maintaining elasticity by binding water molecules and preventing the cellular water loss; collagen fibers are the ones that provide support and strength to the skin. Their loss can be compensated with collagen in creams, or by stimulating the body to produce more collagen on its own. Nutrition plays an important role in our body’s collagen production.

What is collagen and why is it important for my skin?


It is a natural form of Vitamin A which is essential for maintaining the skin functions and necessary for cell renewal; supplements can make up for the lack of this vitamin in our bodies.

Coenzyme Q10

This is a potent antioxidant which is praised for its anti-aging benefits, usually quite efficient in body aging prevention; it occurs naturally in our skin but its presence decreases with age, so internal or topical supplements are recommended.

Plant Based Estrogens

Replacing the loss of natural estrogen that comes with aging, they deliver hydration and improve elasticity when skin needs it mostly. Estrogen is a female hormone involved in the development of the female characteristics and in maintaining skin elasticity.

Sodium PCA

It is a natural ingredient derived from vegetal sources that is also a very efficient emollient on the skin. It is usually used for intensive hydration of aging skin.


One of the best humectants in skin care, it improves smoothness and hydration and is used in most of the topical products because of its water retaining properties.

Essential Fatty Acids

Vital elements that regenerate and restore skin while providing intense hydration, they are considered some of the most nourishing ingredients; internally or topically, they are “essential” for our bodies.

Botanicals and Fruit Enzymes

Nature has its riches, like ingredients that have regenerating, nourishing, soothing and moisturizing properties; fruit enzymes are also very efficient exfoliators for aging skin.


Alpha Hydroxy Acids and Beta Hydroxy Acids are the most popular exfoliators out there. AHAs are stronger and BHAs are known to be milder, suitable for normal and sensitive skin.

Lactic Acid

An exfoliator as well (it is basically an Alpha Hydroxy Acid), it is suitable for almost any type of skin and softens while exfoliating the dead skin cells layers on the surface. Its main benefit is that it doesn’t dry out the skin.


Read More

Which Serum is Right for you?

Quite a few of our customer ask us: “Should I be switching to another serum now that I’m a bit older?” or “Is this serum what I need for my skin concern?”. Those are all fair questions, as it is always valuable to re-evaluate your skincare routine every now and then. With quite a few serums to choose from, it can be a challenge determining which one is the best for your skin type or skin concern.  Therefore, we decided to create a friendly chart to help guide you to the serum that will provide exactly what you are looking for.

Infographic: Finding the right serum

Click on the serums below to learn even more about each of them:
1. Rapid Collagen Infusion
2. Intensive Age-Diffusing Serum
3. Advanced Active Radiance Serum
4. Sensitive Skin Soothing Serum
5. Complete Reform

We hope this helps, but please don’t hesitate to contact us with any questions, or comment below we’ll be happy to help!


Article by Elodie Rivet – Murad Beauty Advisor


Read More

5 Foods That Help Strengthen Cells In Your Body

5 Foods to Build Stronger Cells


In these times of being constantly “plugged in,” we tend to become busy with hundreds of e-mails and endless “To Do” lists. This excessive overstimulation can lead to an increase in Cultural Stress—the constant and pervasive stress of everyday modern living.  So what’s the danger? That Cultural Stress can cause changes in your body that lead to the breakdown of your body’s cells.

One of the best things you can do to fight back against cultural stress is to give your body the building blocks for stronger cells that are better able to withstand the assault that cultural stress can inflict. Even the busiest among us have to stop to eat so when you do make your foods count and ensure they are packed with the highest nutrient quantities possible for the health of your entire body.

Here are five of my favorite foods that also help to strengthen every cell in your body:

  1. Eggs

    Eating eggs is statistically associated with the promise of a number of health benefits including lower rates of breast cancer, prevention of macular degeneration and cataracts, higher HDL cholesterol (the “good” cholesterol), and the strengthening of collagen, among others. Why are eggs such a powerful source of nutrients? Because they are embryonic, which means they contain all the ingredients needed to create a baby chick! And that includes nutrients for strong, healthy cells. Eggs contain lecithin that softens, tones and moisturizes skin. Lecithin also restores the barrier function of the skin, helping cells keep water in to hydrate deeper layers. It is also a powerful antioxidant, which helps protect cells from free radical damage.

  2. Nuts

    USDA researchers say that eating 1.5 ounces of tree nuts daily can reduce your risk of heart disease and diabetes. Nuts are also natural anti-inflammatories, especially almonds. This means they can help protect the skin from conditions such as acne, psoriasis and eczema.

  3. Avocado

    Rich in healthy fats, vitamins A and C and fiber, eating avocado helps your body create elastin and collagen which helps bind your skin cells together and maintain their firmness and structure. Also, avocado consumption has been shown to lower the risk of heart disease and macular degeneration, a leading cause of blindness.

  4. Blueberries

    Blueberries are one of the best anti-aging foods you can eat. They are packed with antioxidants, which help fight the signs of aging and aid cells in protecting the body against environmental aggressors. They also make for a great, portable snack.

  5. Pomegranates

    Not only are pomegranates rich in antioxidants, eating them (and applying products containing pomegranate extract to your skin) can help prevent sun damage. In a study published in the Journal of Nutrition, participants who ingested polyphenols found in pomegranates for 12 weeks experienced improved blood flow and oxygen to the skin, leading to improvements in their overall skin quality.

These are just a few of the many wonderful cell-strengthening foods anyone can easily add to their diets, but they are five of the best.

Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement.

Check out an Inclusive Health Grocery Shopping List put together by Dr. Murad which includes many of these great cell strengthening foods.

Sources: Live Strong, Everyday Health, Prevention, She Knows

Read More

Adventures in Product Development: Rapid Collagen Infusion

By Jeff Murad, VP of Product Development

Collagen is one of the most important elements of healthy skin. In fact, the gradual decline of our bodies’ natural collagen is one of the main factors reapidof what we see and feel as aging. Lower levels of collagen in the dermis appear as thinner, sagging skin and wrinkles. But collagen is an important building block throughout our bodies, from our blood vessels to our tendons. The effects of its decline in our skin are just the visible manifestation. Often when people say they feel “old” they are referring to the internal effects of collagen loss.

For these reasons, collagen is a big buzzword in the anti-aging industry. Unfortunately, it is generally not much more than that because it is very difficult for the body to utilize collagen that it does not create. The oral collagen in supplements or drinks is broken down in your digestive tract and never gets a chance to supplement the body’s lost collagen. Topically applied collagen is also often less than hoped for. The collagen protein is simply too large to penetrate into the skin, let alone penetrate all the way down to the skin’s dermis where our natural collagen creates youthful structure. In fact, until now, the only way to achieve this was to get a collagen injection.

That is why the technology behind Murad’s Rapid Collagen Infusion is so exciting. For the first time, topically applied collagen can actually be functional in reducing the appearance of lines and wrinkles. Before being added to the formula, Murad’s unique collagen is broken down into its component amino acids, while maintaining the same ratio and arrangement as in intact collagen. Unlike the non-optimized collagen protein generally found in products, these collagen amino acids are small enough to penetrate into the surface of the skin where they absorb moisture to visibly plump up fine lines and textural imperfections.


Listen to Jeff educate more about the ingredients that make this formula unique in the following video:



Read More

Why is Collagen so important for younger looking skin?

Collagen is a vital fibrous protein that is found all throughout the body; it connects and supports tissues including skin, bone, muscles, tendons, cartilage and organs. It’s the main protein in connective tissue and is responsible for skin firmness and suppleness. Elastin is a protein in connective tissue that is responsible for giving structure to skin and organs. It allows your skin to resume shape after stretching or contracting. As we age, the body’s natural ability to produce healthy collagen decreases. For women, this is particularly true in the time leading up to and immediately following menopause. Studies show that women lose up to 30% of their collagen in the five years following menopause.


Together, collagen and elastin keep connective tissue firm and help it to hold its shape. As your skin loses collagen, it loses elasticity and, on average, we lose about 1% of our collagen every year after the age of 20!

The more collagen we lose, the more fine lines and wrinkles appear, which is why it is essential that we work to increase our collagen levels as we age. We accomplish this not only through topical products, but also by living an Inclusive Health lifestyle, which addresses nutritional and emotional needs for optimal skin health.


Build collagen from the inside
For building collagen and elastin, I recommend using products that contain antioxidants, such as winged-kelp, which boost anti-aging agents, helping to maintain skin’s collagen and elastin levels, and fight oxidative stress. Additionally, retinol stimulates cell production and helps reveal firmer, younger–looking skin.

SPF isn’t just for avoiding skin cancer
UVA (aging) and UVB (burning) rays weaken the skin’s support system of collagen and elastin – thereby accelerating the skin’s aging process. Protect your skin and keep your complexion looking its best by using sunscreen with UVA and UVB protection every day to avoid damaging your skin!

Embryonic foods equal an internal collagen boost
Food fuels your body and mind. When you eat poor quality, nutritionally empty foods, that deficit is visible on your skin. Try eating foods that are rich in collagen boosting ingredients such as embryonic foods that contain amino acids (eggs, beans and seeds), antioxidants, which inhibit damage to collagen (pomegranates and goji berries are great) and good fats (like walnuts and avocado). Also, do your best to avoid exposure to sun, pollution, cigarettes, alcohol, drugs, pesticides, toxins and stress, which all contribute to collagen loss and ultimately older looking skin.


Take your Amino Acids daily
Think of your daily supplements as insurance that guarantees you’ll maintain the nutrient levels you need to look and live your best. Glucosamine, for example, increases total body water content, while Amino Acids aid in the formation of collagen and elastin. It is important to take care of yourself inside and out in order to ensure your body is performing at its optimal level.

Build connective tissue while you sleep
Sleep enables the body to reverse everyday free radical damage by replenishing energy, building new cells and repairing connective tissue. Because sleep is an ideal time for cellular renewal and overall repair for the skin and other organs, poor sleep is quite apparent in the complexion.

Stop stressing out
Cultural Stress is the constant and pervasive stress of everyday life that has become a normal part of our society. This continuous stress maxes out our tolerance and lowers our stress threshold so that when stressful events happen, like your boss dropping that huge project on you at the last minute, we hit maximum stress capacity. Stress takes a toll on your skin and your body. Take a deep breath and remember that the most important person in the world is YOU!

Read More