Which Serum is Right for you?

Quite a few of our customer ask us: “Should I be switching to another serum now that I’m a bit older?” or “Is this serum what I need for my skin concern?”. Those are all fair questions, as it is always valuable to re-evaluate your skincare routine every now and then. With quite a few serums to choose from, it can be a challenge determining which one is the best for your skin type or skin concern.  Therefore, we decided to create a friendly chart to help guide you to the serum that will provide exactly what you are looking for.

Infographic: Finding the right serum

Click on the serums below to learn even more about each of them:
1. Rapid Collagen Infusion
2. Intensive Age-Diffusing Serum
3. Advanced Active Radiance Serum
4. Sensitive Skin Soothing Serum
5. Complete Reform

We hope this helps, but please don’t hesitate to contact us with any questions, or comment below we’ll be happy to help!


Article by Elodie Rivet – Murad Beauty Advisor


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Dr. Murad’s Recipe for Beautiful Skin


One of the foundational concepts of my approach to skincare is the simple truth that beautiful skin is healthy skin and healthy skin is beautiful. Early on in my career as a dermatologist, I realized that there were three key processes that rob skin of both health and beauty: free-radical oxidation, inflammation triggered by irritation and last but not least, dehydration. Armed with that insight, I began to experiment with different combinations of ingredients that addressed all three of these damaging processes.

Eventually I perfected just the right “recipe” of antioxidants, anti-irritants and hydrators and blended it intoevery one of my formulas. These three classes of ingredients are now recognized as essential to maintaining skin health. Here’s what you need to know about each class.

  • Antixodants like pomegranate extract, vitamin C and grape seed extract help protect against possible sun damage and fight the damaging free radicals responsible for much of what we perceive as skin aging, including fine lines.
  • Anti-irritants, including zinc, arnica, aloe vera and goldenseal, neutralize redness and prevent inflammatory cell damage.
  • Hydrators such as ceramides, amino acids and essential fatty acids strengthen the skin’s barrier and help build strong cell membranes. These ingredients protect against dryness and fine lines by replenishing naturally occurring skin lipids, improving moisture retention and protecting skin from the environment.


While may other have seen the wisdom of this approach and followed in my footsteps, only Murad products contain the true Murad Recipe, which is my personal prescription for skin health.


Doctor Murad

 Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.




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5 Foods That Help Strengthen Cells In Your Body

5 Foods to Build Stronger Cells


In these times of being constantly “plugged in,” we tend to become busy with hundreds of e-mails and endless “To Do” lists. This excessive overstimulation can lead to an increase in Cultural Stress—the constant and pervasive stress of everyday modern living.  So what’s the danger? That Cultural Stress can cause changes in your body that lead to the breakdown of your body’s cells.

One of the best things you can do to fight back against cultural stress is to give your body the building blocks for stronger cells that are better able to withstand the assault that cultural stress can inflict. Even the busiest among us have to stop to eat so when you do make your foods count and ensure they are packed with the highest nutrient quantities possible for the health of your entire body.

Here are five of my favorite foods that also help to strengthen every cell in your body:

  1. Eggs

    Eating eggs is statistically associated with the promise of a number of health benefits including lower rates of breast cancer, prevention of macular degeneration and cataracts, higher HDL cholesterol (the “good” cholesterol), and the strengthening of collagen, among others. Why are eggs such a powerful source of nutrients? Because they are embryonic, which means they contain all the ingredients needed to create a baby chick! And that includes nutrients for strong, healthy cells. Eggs contain lecithin that softens, tones and moisturizes skin. Lecithin also restores the barrier function of the skin, helping cells keep water in to hydrate deeper layers. It is also a powerful antioxidant, which helps protect cells from free radical damage.

  2. Nuts

    USDA researchers say that eating 1.5 ounces of tree nuts daily can reduce your risk of heart disease and diabetes. Nuts are also natural anti-inflammatories, especially almonds. This means they can help protect the skin from conditions such as acne, psoriasis and eczema.

  3. Avocado

    Rich in healthy fats, vitamins A and C and fiber, eating avocado helps your body create elastin and collagen which helps bind your skin cells together and maintain their firmness and structure. Also, avocado consumption has been shown to lower the risk of heart disease and macular degeneration, a leading cause of blindness.

  4. Blueberries

    Blueberries are one of the best anti-aging foods you can eat. They are packed with antioxidants, which help fight the signs of aging and aid cells in protecting the body against environmental aggressors. They also make for a great, portable snack.

  5. Pomegranates

    Not only are pomegranates rich in antioxidants, eating them (and applying products containing pomegranate extract to your skin) can help prevent sun damage. In a study published in the Journal of Nutrition, participants who ingested polyphenols found in pomegranates for 12 weeks experienced improved blood flow and oxygen to the skin, leading to improvements in their overall skin quality.

These are just a few of the many wonderful cell-strengthening foods anyone can easily add to their diets, but they are five of the best.

Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement.

Check out an Inclusive Health Grocery Shopping List put together by Dr. Murad which includes many of these great cell strengthening foods.

Sources: Live Strong, Everyday Health, Prevention, She Knows

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What is RepleniCell?


By Jeff Murad, VP of Product Development

Our defining formulation principle at Murad is the Principle of Cellular Water™. This is the idea that as we age or undergo stress or disease, the cells throughout our body lose water through damaged cell membranes. The only way to make skin as healthy and beautiful as possible is to strengthen our cell membranes and ensure that every cell has its optimal concentration of water. Only then is skin truly receptive to targeted treatments for specific skin conditions, such as acne, wrinkles or photodamage. Because of this, hydration (through the use of moisturizers in particular) is an important factor for Murad when our New Product Development team creates formulas.

Traditionally, there are only two methods to hydrate the skin topically. One method is through the use of moisturizers that use humectant ingredients, such as Hyaluronic Acid and Glycerin to attract moisture from the environment. These humectant ingredients are water-soluble.

The second method is through the use of emollient oils that sit on the surface of the skin and prevent water from seeping out—a process known as Transepidermal Water Loss (TEWL). These emollient ingredients are oil-soluble.

As anyone who has made a vinaigrette salad dressing knows oil and water do not mix easily. Because of this, moisturizers are made in two containers. The first contains water and the water-soluble humectant ingredients, while the second contains the oils and oil-soluble emollient ingredients. Only then is an emulsifier added that allows the two sub-formulas to merge into a nice, elegant lotion or cream. Of all of these ingredients and ingredient categories I have listed, there is one that actually does nothing to keep the skin hydrated. Surprisingly, this non-hydrating ingredient (that is central to any good moisturizer) is the water itself. Without the presence of special molecules, water is unable to pass through the cell membranes in our bodies (including our skin cells). So the water in your moisturizer—the one that is the first or second ingredient (meaning it is at least 50% of your formula)—is doing nothing except solubilizing (dissolving) the humectant ingredients in the formula.


The question the New Product Development team at Murad was faced with was: how do we get that inactive 50% of the formula to become an active hydrator for the skin? To find the answer, we looked at skin biology. The cells in our bodies are actually able to move water around, but only through very specific methods. Deep within the surface of the skin, cells use special water channels known as aquaporins to move water in and out in a single file line. Closer to the surface, water molecules pair up with chaperones, known as osmolytes, that allow them to pass through cell membranes as needed. Looking at this process for inspiration, researchers at Murad discovered a unique blend of osmolytes and aquaporin stimulators we call RepleniCell®, that “activates” water to help transport and lock it into the surface layers of the skin.

Now, before we begin to manufacture any Murad moisturizer, we start with a tank loaded with water that has been pretreated with this RepleniCell® cocktail, rather than the standard water all other moisturizers begin with. Once all of the mixing is complete, we are left with a product that is not 50% active, but rather has the ability to be a full-performance hydrator for all of our skin.


 By Jeff Murad, VP of Product Development. Dr. Murad’s son and VP of New Product Development Jeff Murad oversees product formulation and testing.



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Dr. Murad’s Skincare Travel Tips

Travel Skin Care Tips for Clear Skin


Warmer days are ahead of us, this means weekend getaways, longer nights spent outside and travel plans. The result? Less time to spend on our skincare routine. We tend to love the way our new tan looks and forget our skin still needs us. Anywhere you go this Spring and Summer, remember to take care of your skin. Take these skincare tips with you on your travels and enjoy clear skin on the go:

  • Don’t eat salty foods the day before your trip: this can trigger water retention in your tissues and cause puffiness.
  • Hydrate your skin: Before and during your trip, especially on a long flight, a light, oil free moisturizer is a must-have in your hand bag. Also carry a lip balm to soothe dry lips.
  • Use a facial mist: A no-mistake hydration tool. Spray on your face whenever you feel your skin needs it. Dry air in the plane cabin can take its toll on your skin.
  • Use travel-sizes: On a long trip, a wash bag with travel size essentials can save your skin. Have a bit of cleanser, antibacterial wipes, toner and a moisturizer with you wherever you go. For acne-prone skin, always keep a spot treatment handy – to stop the blemish before it becomes the focus of your vacation.
  • Choose SPF as your BFF: Your best friend on any summer getaway is the SPF lotion. Get your sunscreen and use it daily – ideally re-applying every two hours. If you intend to sunbathe, use a higher SPF – proportional with the time you intend to spend under direct sunlight.
  • Sleep: There‘s no better way of repairing stressed skin and maintaining a healthy glow. A well rested face will also look better in your vacation photos!

Now, go fully enjoy your adventure, but keep these few tips in mind.

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10 Best Foods to Fight Aging

Food to Fight Aging
Beautiful skin starts with your diet. A well-balanced diet can not only help you live longer and feel better, it can also help you look younger. Topical anti-aging treatments can only go so far. But, you can fight aging from the inside out by eating foods rich in antioxidants, which slow down the signs of aging by fighting against free radical damage. Turn back the clock with these 10 delicious anti-aging foods:

1. Pomegranates

This fruit is packed with vitamin C, which helps guard against the wrinkling effects of sun damage. The juice in pomegranate seeds contains both ellagic acid and punicalagin. The first is a polyphenol compound that fights damage from free radicals; the second is a super-nutrient that may increase your body’s capacity to preserve collagen.

2. Blueberries

These delicious berries contain more antioxidants than almost any other food! They can give your skin extra protection against the skin-damaging free radicals that result from sun exposure and emotional stress. Just half-a-cup every day will help to prevent the cell-structure damage that can lead to loss of firmness, fine lines, and wrinkles.

3. Spinach

This vital veggie contains special phytonutrients, or antioxidant compounds, that help guard against damage caused by the sun. Spinach is loaded with beta-carotene and lutein, two nutrients that have been shown to improve skin’s firmness and elasticity.

4. Cold Water Fish

Sardines, salmon, and mackerel contain omega-3 fatty acids, which strengthen skin-cell membranes, helping keep moisture in. Consuming two servings of fish a week can reduce chronic skin inflammations, like eczema and psoriasis.

5. Tomatoes

They are so much more than a pretty salad topping! Tomatoes are packed with vitamin C, which helps build collagen, resulting in firmer, plumper-looking skin. Tomatoes also contain lycopene, which helps protect your skin from UV damage and play an important role in improving your cardiovascular health.

6. Watermelon

This refreshing, sweet treat contains everybody’s favorite antioxidant, vitamin C—plus lycopene and potassium—which regulate the balance of water and nutrients in cells.

7. Cucumber

These are very hydrating vegetables, and staying hydrated is one way to stay looking and feeling young. The silica in the peel helps promote collagen production. Buy them unwaxed if possible.

8. Brazil Nuts

Selenium, a powerful mineral that aids in the production of the anti-aging antioxidant glutathione, can be found in Brazil nuts. This mineral repairs cell damage, and protects your skin from free radical damage. . According to a recent study in New Zealand, just two nuts a day can help you consume necessary amount of selenium for powerful antioxidant protection.

9. Avocado

Like nuts and fish, avocados have a lot of good-for-you (and your skin) fats, but they are also high in glutathione (like Brazil nuts), which helps fight aging process. Avocados are also one of the richest sources of monounsaturated fats and contain biotin and oleic acid for healthy skin.

10. Green Tea

This healthy brew contains catechins (one of the most effective compounds for preventing sun damage like hyperpigmentation) and polyphenols (antioxidants that combat free-radical damage and may reverse the effects of aging). Green tea also contains the amino acid L-Theanine, which induces calming effect and promotes relaxation..
These healthy and delicious foods give us numerous benefits, including sun protection and anti-aging properties, helping us to eat our way to health that’s #BetterEveryDay.

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Ingredient spotlight: Avocado Oil



Native to Mexico and Central America, Avocado is a great source of potassium, dietary fiber, and the phytosterols, monosaturated fats and polyunsaturated fats that are widely regarded as supportive of heart and brain health.

Dr. Murad has discovered that adding a very special grade of avocado oil to skincare formulas enhances their power to help soothe sensitive skin. Helping skin stay smooth and hydrated are the main benefits of adding avocado oil to our products.

Avocado has a very high content of monosaturated fat than most other fruit. Avocado oil is pressed from the fruit of avocado and it is used as a key ingredient in many skincare products – mainly moisturizers. Rich in vitamins A, D, E, lecithin, and fatty acids, it is packed with benefits that address many skincare concerns.

Avocado oil has healing properties on damaged skin, in fact, sun damage and age spots can be significantly corrected with avocado oil in various cosmetic preparations. With its regenerating properties, it helps heal sun burns, scars and other skin disorders associated with UV damage.


products-with-avo-oilShop Murad products with Avocado Oil:

Perfecting Serum

A velvety gel that smoothes fine lines and wrinkles while creating a long-lasting and refined finish and locks in moisture.


Sheer Lustre Day Moisture SPF 15

This day cream with SPF 15 Instantly hydrates dry, hormonally aging skin to deliver a natural dewy glow


Hydro Dynamic Ultimate Moisture

The most hydrating moisturizer Murad has ever offered. Gentle enough for sensitive skin, this NON-GREASY, velvety formula provides all-day moisture, all-day smoothness and all-day comfort – leaving skin perfectly polished.


Age-Balancing Night Cream

An ultra-rich hydrating night cream that restores suppleness and minimizes wrinkles with essential fatty acids and Shea Butter while encouraging cell turnover to improve skin texture.

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Seasonal Skincare: Change your skincare regimen based on the weather


There are certain things that we should do all year round (such as wearing sunscreen and “eating our water”) to help keep our skin protected and hydrated, but as the seasons change, so do our skincare needs.

In the short video below, I explain how our skin’s needs change with the weather:

So let’s review some of those key seasonal adjustments:

A heavier moisturizer in colder weather and a lighter moisturizer in the summer, as I mentioned in the video, is one example. Another adjustment we can make to protect the health of our skin is to optimize our sunblock use.

While I always say we should use sunblock year round, we find ourselves outside and exposed to harmful UV rays more often during the warmer months—when the sun is the strongest and most dangerous. That means we need to be extra vigilant and reapply more often spring through fall.
To help you through these changes in your skincare regimen as Spring and summer arrive, we suggest reading about the best ways to detoxify your skin for the warmer days days: here.


Doctor Murad

 Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.




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8 Easy Ways to Detoxify Your Skin for Spring

Prepare your body and your skin for the season change, with these easy must-do’s:

1. Eat more fresh vegetables and fruit

Spring comes with its fresh production of greens and vegetables so take advantage of the plentiful vitamins. Learn more about the importance of eating and drinking your water for your skin with Dr. Murad’s concept: The Science of Cellular Water.

2. Eat right

Take a few days off your winter diet and get to eat more fresh produce, whole cereal and dairy products while you drink lots of water and tea. Give up meat and fatty food during this time.

3. Go outside

Spend as much time as possible outdoors, take a walk or exercise, enjoy the sun light and the fresh air. This can significantly help skin regain its natural functions. Winter meant cold weather and time spent indoors with the heaters on. In between the extreme low temperatures outside and the dry heat inside, your skin turned drier that usual and needs intensive hydration to restore the elasticity.

4. Get Vitamin D naturally

Your vitamin D, naturally produced by the skin exposed to sun, is at low levels after long and dark winters – all you need is a boost of sun light. Enjoy sun with caution and use sunscreen, especially around the eyes where skin is very sensitive. Use a higher-factor sunscreen if you have acne scars and hyper-pigmentation – sun light makes them appear darker.

5. Cleanse your face

Deep clean your pores with gentle exfoliators based on Glycolic Acid or Alpha Hydroxy Acids and don’t forget to tone. Once a week, apply nourishing or detoxifying face masks. For a DIY version, you can even use fresh fruits such as strawberries.

6. Get a new glow

Shed the dull winter skin all over your body with a good exfoliator. Revive the pink on your skin and prepare to breathe the spring air through every pore. Natural scrubs can be prepared right at home: mix some honey with sea salt, wheat or coffee and rub it on your skin. End your all over skin routine a splash of cold water to energize and tone.

7. Hydrate, protect

Spring calls for a different type of hydration – a lighter lotion, with sunscreen. Water based hydrators are always suitable for most of the skin types and shine-free in spring and summer days. Hydrate your skin day and night and eat vitamins that will promote healthy skin inside and out. For aging skin, use your regular skincare regimen and don’t forget the SPF in your day cream.

8. Take time to smell the roses

Since a healthy mind will help a body stay healthy, take time for your emotional self-care, which eventually will help you feel and look good. Spring is the perfect time for outdoor relaxation so make time for a few moments in nature, do the things that make you happy and take your mind off negative things. Your body will thank you.

Suggested skincare products for your Spring Detox:Spring Cleansers Hydrators



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7 Key Steps Towards Prevention of Aging Skin

7 Steps Towards Prevention of Aging Skin

Step 1: Good skincare

It is important to find the best skincare regimen that works for your skin and maintain your daily routine all the time. Depending on your skin type, make sure you are using good quality products and maintain your skin hydrated and supple 24/7. Hydration is essential even for oily skin. Make sure you use efficient moisturizers that help your skin hold the water it needs to maintain a healthy tissue. Exfoliate once a week to help the natural renewal process and maintain a clear complexion. Remove all makeup before going to bed and avoid harsh ingredients that irritate your skin or cause allergies.

Step 2: Hydration

Hydrated skin is not just about using potent moisturizers. A proper internal hydration will give your skin the suppleness and the glow of youth. Make sure you drink plenty of water, but also “eat your water” and include certain nutrients in your diet to help you maintain hydration at cellular level. Water is essential to life and to your beauty as well – your body works best when it’s well hydrated and cells function correctly to maintain healthy skin. Be careful, cellular water retention is not the same with tissue water retention – which is actually a result of cell malfunction.

With aging, water levels in our body decrease and it’s very important to maintain healthy cells by providing extra “water-loving” nutrients: essential fatty acids and vitamins are key to optimal cellular hydration.

Tip 3: Diet and exercise

These two are related and they are mentioned in any life guide you can think of. You don’t have to maintain strict diets, this is more about maintaining balanced eating habits. Do not make excesses frequently and make sure your diet includes fish, cereal, fruit and veggies as often as possible. For your skin’s youthfulness, it is also important to maintain a constant weight – frequent changes in body weight lead to stretch-marks and a saggy appearance. Don’t run from fats, there are many good fats like Omega Fatty Acids which are a healthy body’s best ally and also help maintain skin’s elasticity.

Tip 4: Antioxidants

Their main role is to protect your body and cells from free radical damage, reducing the signs of aging. Used internally and topically, antioxidants are the key to a young body and a youthful skin. Vitamin C and E, grape-seed and green tea extracts along with other antioxidant-rich fruits should be included in your daily diet.

Tip 5: Sun protection

One of the skin’s biggest enemies is the sun and its harmful UV rays. While it is necessary, in small amounts, for the natural synthesis of Vitamin D by our skin, it’s very harmful in larger amounts. Skin cancer and premature aging are just long term effects, usually a result of occasional damage like burns and prolonged sun exposure. Make sure you wear sunscreen every time you go out, even in winter days when the UVs can be as powerful as in summer (especially if there is snow around). Clouds also allow some UVs to pass through and reach the ground so make sure you are “covered” by a minimum SPF 15 lotion and adequate clothing every time you are outside.

Tip 6: Sleep

It’s your skin’s best friend. While you sleep, skin regenerates and tissue heals faster. This is the most important time of the day in a skincare routine so make sure you don’t deprive your skin of at least 7 hours of sleep every night. Not getting enough sleep shows instantly on your skin, as it gets puffy, dark circles show around your eyes, wrinkles form. Premature aging can be a result of a tired body.

Tip: Lying on your back and sleeping face-up could help smooth your skin and even some wrinkles – as a result of the gravitational force, the face skin is pulled on the sides and evenly stretched.

Tip 7: Healthy mind

Avoid stress and put on your most optimist attitude. Stress is a major factor for premature aging and a negative mental state can take its toll on your body’s health. While some people resort to spas or yoga classes, others simply take the time to do something they like, as often as possible; a walk in your favorite park or generally spending time outdoors can help you manage stress better and stay stronger and healthier. And inner beauty always shows on the outside ….

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