New collection developed to illuminate the skin for porcelain-smooth appearance

White Brilliance is a brand new collection of formulas developed to illuminate the skin while evening tone to promote a delicate, porcelain-smooth appearance. Utilizing advanced technologies and ingredients, including precious Porcelain Flower Extract, White Brilliance is made up of four products: Cleansing Cream, Luminous Essence, Porcelain Serum and Luminous Shield SPF 50 | PA++++. In a study evaluating the performance of the White Brilliance collection, 98% of Asian women agreed their skin looked luminous* and 95% of Asian women agreed their skin was smooth and soft* after using the regimen.

Each product in the White Brilliance collection is infused with precious Porcelain Flower Extract, a delicate, iridescent blossom native to Asia known for its high content of natural antioxidants and anti-inflammatories. Named for its resemblance to fine porcelain, this elegant bloom’s pure white color and crystalline texture reflects light for a luminescent finish. With a rich source of phytonutrients, like anti-inflammatory phytosterols, terpenes, flavonoid antioxidants and Essential Fatty Acids, Porcelain Flower Extract is packed with moisturizing, reparative and purifying benefits. With long history of use in traditional eastern medicine, Porcelain Flower has been used to restore clarity and tone to the skin for an illuminated and translucent complexion.


Designed for normal to dry skin but safe for sensitive skin, the White Brilliance collection is also dermatologist developed, scientifically advanced and features potent ingredients that enhance skin’s translucence for a luminous and glowing complexion.

  • Cleansing Cream: a rich, gently foaming cleanser that purifies and restores skin, utilizing a nourishing blend of Omega-6 Essential Lipids and Jojoba-derived Esters to enhance moisture retention, imparting skin with a silky, smooth texture
  • Luminous Essence: a quick-absorbing, lightweight formula featuring an extract of electrolyte-rich Kunai Root to deliver essential hydration deep into the skin. Red Algae and Indian Fig Extracts gently exfoliate, restoring youthful texture and luminosity and priming the skin for optimized penetration of subsequent treatment products.
  • Porcelain Serum: a powerful, high-potency serum that enhances skin’s translucence, formulated with four brightening technologies that leave the skin with a luminous glow; Porcelain Flower Extract evens and illuminates skin tone, Green Tea Extract helps promote skin’s brightness and firmness, and Hexylresorcinol and Hexapeptide-2 work together to deliver a visibly radiant and translucent complexion; in a consumer study, 86% of women reported their skin looked translucent** after using Porcelain Serum as a part of the White Brilliance regimen
  • Luminous Shield SPF 50 | PA++++: an ultra-lightweight UV lotion that protects skin’s rosy glow utilizing antioxidant-rich Grape Seed Extract to neutralize environmental aggressors and preserve skin’s brightness while light-diffusing microspheres fill in lines and wrinkles, making them to appear less visible upon application

Doctor Murad

“Our customer base is looking for an efficacious, high-performance lightening regimen but want something more than just a single-focus quick fix,” said Jeff Murad, Vice President of New Product Development. “Our customers keep coming back to Murad because they know that our formulas truly work to illuminate the skin’s appearance, but also promote holistic skin health, with well-rounded ingredient blends to nourish the complexion for a smooth, supple glow.”

“I found in my studies that many of my customers and patients felt a transparent, luminous complexion was an aspirational beauty ideal they wanted to achieve,” said Howard Murad, M.D, FAAD, founder of Murad, LLC and Inclusive Health®. “I formulated White Brilliance to fulfill that desire for a porcelain-like appearance while also providing a foundation of healthy skin. I always encourage my patients to find the beauty that resides in their intrinsic happiness through their emotional well-being and stress management, then seek high-performance topical solutions to provide a canvas of beautiful skin.”

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