Whole-person approach to beauty

At Murad, we believe that healthy, beautiful skin is a reflection of how you live your life. Every aspect of your life directly affects cellular hydration—the health of every cell in your body. We believe there is a powerful, yet often overlooked, connection between the mind, body and skin, which we call Connected Beauty. This whole-person approach to beauty, health and wellbeing inspires you to take care of your skin not only with our efficacious products, but also proper nutrition, physical activity and stress management.

Because a connected life is a beautiful life.

    Connected Beauty is our unique, whole-person approach to beauty, health and well-being that inspires you to:

  • Nourish Your Skin by using efficacious skincare to help strengthen and protect skin, the first line of defense for every cell in the body.
  • Eat Your Water by consuming a balanced diet centered on nutritious, water-rich fruits and vegetables to help cells lock in hydration.
  • Awaken Your Body by participating in physical activities that bring you joy to build muscles that hold optimal hydration.
  • Be Kind to Your Mind by managing the stress of modern living and cultivating emotional self-awareness and resilience to help your cells stay hydrated and
    resistant to damage.

Doctor Murad

 Article by Howard Murad, M.D., FAAD, a world renowned skincare expert and founder of the Inclusive Health movement. Read more about Dr. Murad.




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