The Bright Side: Sunscreen Q&A



Q: Dr. Murad, you often talk about the importance of spending time outside in order to combat social isolation.  How do you balance this with sun protection?

A: Social isolation is a growing concern with the society we live in today.  I believe that it important to step away from the office, to turn off your devices and to spend more time on being outside.  I promote living a very active lifestyle and I do not turn the sun into an enemy, but rather, learn to manage the dangers and embrace the benefits. By simply being careful and prepared, you can enjoy being outside.

Q:  Do you really need sunscreen when it’s overcast or when you are inside/at work?

A:  People often only think of sun protection as only a topical application – It isn’t.  I believe in whole body care and protection.  I want to split this into two key areas – eating your water and vitamin D.


A:  If we start with eating your water.  The sun obviously increases dehydration and it is important to stay hydrated and eat water-rich fruits and vegetables when you are spending time in the sun.  It is also important to build the strongest cells you can to help your skin from the inside out.  To learn more about eating your sunscreen and how the food we consume can protect our skin from the sun’s harmful rays click here.

Secondly, one the key benefits we can take from the sun is Vitamin D. The most natural way to get vitamin D is by exposing your bare skin to sunlight in protected doses.  Vitamin D is linked it to numerous health benefits and studies now suggest vitamin D may go beyond its known role in bone health and reduce the risk of cancerheart diseasestrokediabetesautoimmune diseases, and more.  Despite the ability to get vitamin D from food and the sun, an estimated 45%-75% of people are deficient.  Again, I promote the use of supplements here to aid the use of vitamin D.   Ultimately, I prefer using appropriate sun protection to reduce the aging process and skin cancer risk and advise getting the optimal dose of vitamin D from supplement support.

Q:  What is the difference between UVA & UBV?

A: Sunlight made up of two types of harmful rays: long wave ultraviolet A (UVA) and short wave ultraviolet B (UVB). I call UVA rays the ‘aging rays’ as they penetrate deep into the dermis, the skin’s thickest layer.  I call UVB rays the ‘burning rays’ as they usually burn the superficial layers of your skin. UBV rays plays a key role in the development of skin cancer. The intensity of UVB rays vary by season, location and time of day, with 10AM to 4PMbeing the peak hours.  I believe that is vital to protect against both types of rays.

Q: What does SPF stand for?

A: SPF stands for Sun Protection Factor and refers to the ‘theoretical’ amount of time you can stay in the sun without getting sunburned after application. For example, an SPF of 15 would allow you to stay in the sun 15 times longer than you could without protection.

Q: Is it true that you put sunscreen in all of your Murad day moisturizers?

A: Yes.  All of our Murad day moisturizers contain a sunscreen. A personal favorite of mine is Essential C Day Moisture.  I believe that sun damage is a daily concern and therefore, at Murad, we make products with a duel benefit.  They hydrate and protect your skin on a daily basis (as well as addressing your individual need, acne, anti-aging etc.).

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Improve your skin with a home facial

A skin-improving facial doesn’t always mean a trip to the spa. Murad face masks and home facials provide an intensive treatment boost for any skin type or skin concern, delivering powerful treatment ingredients while also providing relaxation and stress relief. Whether you’re using a mask as part of an acne treatment program or for general skin care concerns, Murad masks improve skin’s appearance and overall health. As part of the second step of the Murad three-step skin care regimen, Step Two: Treat | Repair, Murad face masks and home facials provide intensive skin care treatments as a complement to a daily skin care regimen.
Read more about masks:
How to Master the Art of Multimasking
3 Masks Every Woman should use

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How do you live beautifully?

We asked four women what it means to live beautifully. Their answers are inspiring, but also filled with simplicity and truth.

From confidence to a mother-daughter connection or even to simply being our true selves, what makes us feel beautiful is personal. To many of us it can be difficult to feel completely comfortable in our skin, but these women might help you get on the right track.

Watch the video and ask yourself: what does beauty mean to you?




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Unauthorized Murad Retailers

Don’t be a victim of diversion

What is diversion?
Products sold by unauthorized retailers or sites are referred to as ‘diverted’ products. Diverted products are reaching consumers through unknown channels of distribution. Murad products are only sold at national retailers such as Sephora, Ulta and Nordstrom, as well as professional spa locations.

What are the risks?
Diverted products can be counterfeit, old or expired, diluted or filled with unknown substances – the bottom line is they may not be safe to use. If you buy our products at unauthorized retailers, we cannot guarantee that it will perform as advertised and tested. Contaminated or counterfeit products could cause adverse reactions such as irritation or infection.

Limited Warranted
Murad does not offer a manufacturer’s limited warranty and cannot vouch for the authenticity of products purchased from anyone who is not an authorized dealer. The warranty, if any, on Murad products is not valid if the products have been purchased from an unauthorized dealer. The warranty, if any, is also not valid on Murad products that have defaced seals or otherwise tampered packaging.

Look for Our Seal of Authenticity
Beginning January 1, 2009, authentic Murad products bear a seal with a state of the art, currency grade hologram. When tipped, three patterns composed of elements of the Murad logo will be visible on the seal. To avoid counterfeit goods and to enjoy the safety, quality and performance of Murad products, always look for the Murad seal. Please avoid Murad products that have defaced seals or otherwise tampered packaging.


What is Murad doing to fight diversion?
Murad employs a task force that monitors known channels of distribution and pursues legal action against diverters. We regularly monitor suspected diverters and utilize advanced tracking systems to trace diverted products back to their original source.

Support Murad
You can help Murad by reporting unauthorized resellers to

Unauthorized Sites
Murad is not able to identify all persons and companies who claim to be authorized Murad dealers. Murad has been able to identify the following companies who are NOT authorized Murad dealers:

  • 800choice
  • AddictionToStyle
  • All things Beauty
  • ASAP Beauty
  • AZPerfume
  • Beauty Bliss Salon
  • Beauty Collection
  • Beauty In Style
  • Beauty Innovations
  • beauty makeup
  • Beautyline’s
  • BeautyShopLA
  • beautyspot988
  • Bed, Bath & Beyond
  • Best-Beauty-Products
  • BHNY Sales
  • Brand Names For Less
  • Candela Network
  • Cosmetics Online LLC
  • Costco
  • Daily Beauty Store
  • Dermco
  • Eternity Essentials
  • Express Health
  • Get WholeSale Price
  • Go Party
  • Gorgeous Beauty Supply
  • Happy Nails
  • Hollys Best Beauty
  • Icondeals
  • Jewlzie
  • KramerDistribution
  • love our lines beauty
  • NewWebMart
  • One Stop Supply
  • Perfume Emporium
  • Pure Essence Health
  • Quidsi Retail LLC
  • Quinstra
  • regalbeauty_skincare
  • Risque Chalet
  • RVBeauty
  • shopUSAmall
  • Sorriso Beauty
  • Sylvia’s Treasure
  • The Beauty Club
  • Visage Skin and Beauty Bar
  • Wholesaler America US
  • Wilshire Beauty
  • ZappySales

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Food Is Medicine

Before there was medicine, there was food. An emerging body of evidence suggests that if we ate a healthier diet, we might not need so much medication. Have you ever asked why certain things grow in some places and not in others? Take, for example, oranges, pomegranates, and apricots, which are grown in the Middle East and also in California. These fruits originally came from Southeast Asia but as people traveled, they carried the fruits with them for quick and easy nourishment. For example, sailors planted orange groves along their trade routes to prevent scurvy caused by a lack of vitamin C in the diet. But beyond ease of transportation and transplantation, each of these fruits served a health purpose.

Scientifically, we now know that oranges, pomegranates, goji berries and apricots are packed with vitamin C and other antioxidants, which can help combat cell oxidation and sun damage, and in the case of pomegranates, even boost natural damage, and in the case of pomegranates, even boost natural sunscreen levels, which is extremely helpful in warm, sunny climates. Going further, science has illuminated the importance of obtaining antioxidants from the diet because the body cannot make many of them, including vitamin C. Antioxidants also assist in the cellular renewal process and help cells stay plump with water.


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Tips for Combination Skin


Late afternoon: your forehead, nose and chin look embarrassingly shiny and your pores are about the size of craters of the moon. No matter how much powder you apply, the shine just reappears with a vengeance. What’s even more intriguing is that the rest of your face looks perfectly fine: no shine, no enlarged pores, just smooth, balanced skin. Or maybe there’s some dryness on the sides of your cheeks? Either way, you are experiencing a bad case of COMBINATION SKIN.

You know you have combination skin when your T-zone is oily most of the times while the rest of your face stays normal or dry. The imaginary ”T “of the T-zone is formed by your forehead, nose with the surrounding area, plus your chin. This skin type in particular is always a challenge in skincare – products for oily skin will work on your T-zone but present the risk of over-drying the rest of your face, while hydrating products for dry skin will cause even more trouble on the oily parts while balancing the rest.

This is where products specifically formulated for combination skin are needed. Products for combination skin reduce oil production without stripping skin of its moisture while balancing and hydrating the rest of the face.

To balance your oily and dry areas effectively, give your skin some extra TLC.

Here are a few tips for combination skin:

Exfoliate regularly

– Exfoliation will remove the layer of dead skin cells that can lead to acne breakouts because of too much oil. If your sides are dry, then your skin’s cell turnover is slowed down and exfoliation will help improve this condition. Fruit enzymes, AHAs and BHAs are all effective exfoliators for combination skin.


– Probably not what you wished, especially for your T-Zone! But maintaining optimal hydration will help your skin produce lessmoisture oil and balance out the entire face. Special moisturizers for combination skin are water-based, oil-free, and include antioxidants and plant extracts that combat oil production. Such plants can be Queen of the Meadow, Myrtle, Witch Hazel, Cinnamon, Argania, etc.

Shrink the pores

– Often your pores in the T-zone appear enlarged. To minimize them and give your skin a smooth, even look, it helps to have some occasional steam bath for your face. Always use a gentle cleanser formulated for combination skin and use a toner that will help shrink those pores in an instant. Toners are designed to help balance your skin’s pH after cleansing and they are formulated with gentle astringents and botanicals that calm the skin.


Wash your face regularly

– It doesn’t get easier that using a special cleanser for combination skin. Morning and evening, wash your face to remove dirt and impurities and balance skin effectively. Cleansers for combination skin are gentle and don’t dry out your skin. Never go to bed with makeup on – it can cause more irritation and lead to imbalance.

Drink water

– Maintaining optimal internal hydration is essential for beautiful, balanced skin. It’s not just about the water intake, but also about other healthy fluids that count as “water”: natural juices, soups, herbal tea and milk.

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How to Wash Your Face

The most basic skin care action, whether you have normal skin or are trying to find a way to get rid of acne, is the act of washing your face. Any effective acne treatment product line that’s any good at all will include an acne skin cleanser as the first step. However, washing your face if you have acne-prone skin may not be a simple as you’re thinking it is. Believe it or not, there are ways in which washing your face can actually case more acne breakouts. So what should you keep in mind when washing your face if you have acne breakouts? Here’s the rundown on how to wash acne-prone skin.

Acne Facial Wash Tip

  1. Select a Good but Gentle Acne Skin Cleanser

    The first step, of course, is to select a great acne skin cleanser. In particular, you may want to look for more gentle acne cleansers that don’t include harsh ingredients, such as Benzoyl Peroxide, that can over-dry the skin. Some of the best skin care products are not necessarily the skin care products with the most powerful ingredients. In fact, strong ingredients can actually over-dry the skin, cause irritation and redness and even result in increased acne breakouts. Do your research and read up on skin care product reviews in order to figure out what the best acne skin cleanser for you is.

  2. Remove Makeup First

    In order to make sure that your acne facial wash works in its most effective way, gently remove your makeup with a makeup remover or soft wipe cloth before you wash your face. That way, your acne facial cleanser will be able to work more on residual surface dirt and less on having to wash away mascara.

  3. Don’t Scrub

    Much like using an acne skin cleanser with harsh ingredients can ultimately cause skin irritations that lead to more acne breakouts, “scrubbing” your face clean can result in the same thing. Simply splash water on your face to wet it, and then gently massage your skin cleanser in. Avoid wash clothes if possible.

  4. Splash to Rinse

    The same rule applies when you go to rinse your face. Instead of using a wash clothe to remove your skin cleanser, simply splash your face clean. This will reduce the amount of rubbing and roughness on your skin and reduce the chance of irritation and further breakouts.

  5. Only Wash Your Face Twice a Day

    If you have oily or acne-prone skin, you will most likely think that the more times you wash your face per day to remove the surface oil, the better off you are. This is actually a myth. Much like the described activities above, the more you strip oil from your skin, the more oil your skin will produce. When you wash your face too often and remove surface oil, your skin “thinks” that it needs to produce even more oil to compensate. It’s healthy to wash your face once in the evening and once in the morning. Beyond that, you will be stripping too much oil from your face and will ultimately be causing even more oil production. If you need to remove oil from your skin mid day, try using a blotting cloth to reduce shine.

    Washing your face is one of the most important steps for healthy, acne free skin. Be sure that you’re not overdoing it or doing more damage by washing your face in order to get healthy, beautiful skin.

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Blackheads Explained by Jeff Murad


Jeff Murad, VP of Product Development, is often asked about his discoveries while developing new formulas and products. His team and himself discover new perspectives and use creativity to find solutions to seemingly insurmountable challenges. The results are always rewarding and educational. Today, he shares with us the story behind the creation of our Blackhead and Pore Refining Duo in Murad’s Pore Reform line:


“Before I go into the story it may help to give a brief background on blackheads. Like whiteheads, blackheads are a type of acne lesion. The main difference is blackheads are not covered by a layer of skin as whiteheads are – hence the term open comedone. In the absence of this layer of skin, the sebum (the natural oils produced by our skin) within a blackhead-affected pore is exposed to the air around you, causing the sebum to oxidize; oxidized sebum turns dark brown or black – hence blackheads’ unique appearance.

Step 1
The methods of removing blackheads are well known (I am sure you have all tried several), so developing the first step in the duo, the Blackhead Remover cleanser/mask was relatively straightforward. The unique makeup of blackheads, however, makes any removal method short-lived since as soon as a plug is removed from a pore the sebum being produced underneath becomes exposed.  That exposed sebum quickly oxidizes and the never-ending blackhead cycle continues. While I didn’t know how we would solve this problem, I never doubted that the New Product Development team at Murad was up to the challenge.

Step 2
A second step was obviously needed to interrupt this cycle and it would likely involve antioxidants that inhibit sebum oxidation. The big question was which antioxidants? The variety of antioxidants on the planet is virtually limitless, each with unique strengths. Some, such as Vitamin E, function best in fatty tissues, primarily combating lipid peroxidation, while the unique polyphenol antioxidants found in grape seed extract seems best suited to inhibit oxidative damage of the skin’s collagen and elastin fibers.


Before embarking on a trial to evaluate a formula’s performance on a panel of people it is best to have significant confidence of its efficacy.  We develop that confidence through past performance history with, or extensive research on, the ingredients used in the formula. But in the case of our search for a blackhead inhibiting antioxidant, we had countless options and no experience or data that would give us a clue as to which antioxidant would be the best choice to inhibit oxidation of human sebum. Narrowing down our antioxidants options to test seemed an overwhelming task.

The solution
We purchased about 2 kilograms of human sebum from a biomedical research company (yes, there are actually companies that do this). We then broke it down into equal segments and added a measured dose to each of four dozen or so separate test tubes. We then added a sample of a different antioxidant (pomegranate, Vitamins A, C, E, Acai, Green Tea etc.) to each, left them exposed to the air, and closely monitored them for a few days to see which, if any, of the antioxidants prevented oxidation –and to what degree. We also kept one sebum-filled test tube sealed and did not add anything to it as a positive control – a sample of healthy, unoxidized sebum to compare our results against. After a few days, almost all of the sebum in the experimental test tubes had darkened to some degree, with two exceptions: a coconut derived compound and a pseudopeptide form of carnosine, an endogenous antioxidant naturally created within the human body’s fatty tissues.

The Discovery

Feeling confident that we had found two ingredients whose primary antioxidant activity worked on preventing sebum oxidation, we decided to take the test one step Blackhead and Pore Clearing Duofurther. We added a combination of the two winners to a sample of sebum that had already oxidized. To our surprise and excitement, the brown, oxidized sebum gradually became white again. Not only did these powerful antioxidants prevent sebum oxidation in our laboratory experiment, but they actually reversed it as well. By infusing the 2 ingredients into a delivery system that creates an antioxidant-rich reservoir within pores, we found this benefit also translates to the sebum on people’s skin.

This discovery lead us to the first ever treatment that not only clears your pores of blackheads (with the always fantastic Blackhead Remover mask+scrub in one), but also keeps them clear.  When used after clearing your pores with the Blackhead Remover, our Pore Refining Sealer creates a barrier between the oxygen in the air and the fresh sebum within your pores, preventing new blackheads from forming.”



More on Murad’s Blackhead and Pore Clearing Duo:


Article by Jeff Murad, VP Product Development

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How to ensure that our emails end up in your inbox.

Since your Email Service Provider probably uses some type of spam filter; we ask that you add us to your trusted list of senders, contacts or address book. Adding a new email address to your contacts list may vary based on the email service provider. Here are some of the most common ways to add a contact:

1 Right click on the “from” address within the email and select “add to contacts”
2 Right click on the message before opening it and select “add to contacts” or “add to people I know”
3 Click “add to address book” or “add to contacts list” within the email, next to the “from” address.
OR follow the easy steps below to “Whitelisting” our email address.

If you do not see an email from Murad Canada in your Inbox, due to the overzealous filtering by ISPs our email may have mistakenly been sent to your spam folder. Please open your spam folder look for it there, open it and mark it as “not spam”

Click the link to your provider or email client to Whitelist, from: Murad Canada.

Click on your Email Service Providers below

Hotmail / MSN / Live / Windows Live /

In the new you must click the “Wait it’s safe” link if you find emails mis-identified as spam.

Entering the email contact in the address book or contacts no longer whitelists the sender.

To ensure messages from specific email addresses are not sent to your Junk Email folder, you can do one of two things:

  1. – Check the “Junk” folder if you do not see the Murad Canada email in your Inbox:
  2. – Open the email from Murad Canada
  3. – Click the “Wait it’s safe” link

Mark Sender as “Wait it’s safe!

Murad Canada (

Microsoft SmartScreen marked this message as junk and we’ll delete it after ten days.

Wait, it’s safe! | I’m not sure. Let me check


Manually Add to Safe List

  1. – Click gear icon on the top right.
  2. – Select “Options” in the drop down list.
  3. – On the Options page under “Preventing junk email” click “Safe and blocked senders”
  4. – Click the link “Safe senders” on the next page.
  5. – Enter the email address in the text box.
  6. – Click “Add to list”
  7. Murad Canada will now be added to your list of “Safe senders”
  8. – Emails added to your “Safe senders” will not be delivered by mistake to your “Junk” folder.


Outlook 2003 (or higher)

  1. – To add Murad Canada to you list of “Safe senders” on Outlook:
  2. – Right click our email in your Inbox email list pane.
  3. – On the menu displayed move your mouse over or tap “Junk”
  4. – Click or tap on “Never block sender” in the menu that rolls out.
  5. – The resulting popup will say:
  6. – “The sender of the selected message has been added to your Safe Senders List.”
  7. – Click or tap “OK”

To add sender to address book:

  1. – Open the email
  2. – Right click on the from address
  3. – Choose “Add to contacts” option


To make sure our email gets delivered to your Inbox, you must add the email address to your contacts list.

Murad Canada <>    (2 minutes ago) < | V
  Filter messages like these
  Add Murad Canada to Contacts list
  Delete this message
    1. – Open the email from Murad Canada.
    2. – Click the drop down arrow next to “Reply” in the upper right side the email from header.
    3. – Click the “Add Murad Canada to Contacts List” from the list that appears.
    4. – You will now see Murad Canada appear under the link “Contacts” on the left side of the page.


 Gmail   v




  1. – Click the “Gmail” icon on the top left Gmail.
  2. – Click the link “Contacts” and then in the “Search Contacts” form field type: Murad Canada.
  3. – Now you can select to move Murad Canada to a contact list of choice and edit any details.

Report as “Not Spam”

  1. – Check your Gmail Spam Folder
  2. – If you see the email from Murad Canada: Open the Email
  3. – Click the button on the toolbar, labeled “Not spam”.


Gmail Tabs

  1. – If you are using Gmail Tabs such as ‘Promotions’ please open your Promotions tab in Gmail.
  2. – If you find an email from Murad Canada in your Gmail Promotions tab: Please…
  3. – Grab and drag my email to the Priority Inbox Tab.
  4. – After doing so, you will receive an alert like the one below at the top your Gmail toolbar:

    The conversation has been moved to “Primary”
    Do this for future messages from Yes


  5. – Click Yes in the yellow alert box at Gmail, after dragging our email to the
  6. – This way and you will always see Murad Canada in your Primary Inbox tab…

Yahoo! Mail

If you’re not receiving email you are expecting, there are two things you can do:

  1. – Use the “Not Spam” button in your Bulk folder.
  2. – Create a filter to automatically send email from certain Domains to your Inbox. This is the only way to really ensure delivery.

Report as “Not Spam”

  1. – Check your Yahoo! Bulk folder
  2. – If you see the email from Murad Canada, open our email and click or tap the “Not Spam” button on the toolbar.
  3. – This does not guarantee that your mail will be delivered in the future, but it does help.

Create a Filter To Ensure Delivery

  1. – Move your mouse over or tap the “Gear” icon in the top right navigation bar.
  2. – Select “Settings” from the list that drops down.
  3. – Choose “Filters” located on the left side of the page.
  4. – Click the “Add” button on the Filters page.
  5. – Create a name such as “Whitelist” in the “Filter name” field.
  6. – In the “From” field leave the default “contains” selected.
  7. – Enter our email address in the text box next to “Contains…”
  8. – Choose the destination folder to which you would like the message delivered. For example: Inbox.
  9. – Click or tap “Save…”
  10. – You will see in the next screen -Deliver to “Inbox” if From contains “Murad Canada”-
  11. – Click or tap “Save” on this screen.
  12. – You will be returned to your Yahoo! Inbox.


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