New collection developed to illuminate the skin for porcelain-smooth appearance

White Brilliance is a brand new collection of formulas developed to illuminate the skin while evening tone to promote a delicate, porcelain-smooth appearance. Utilizing advanced technologies and ingredients, including precious Porcelain Flower Extract, White Brilliance is made up of four products: Cleansing Cream, Luminous Essence, Porcelain Serum and Luminous Shield SPF 50 | PA++++. In a study evaluating the performance of the White Brilliance collection, 98% of Asian women agreed their skin looked luminous* and 95% of Asian women agreed their skin was smooth and soft* after using the regimen.

Each product in the White Brilliance collection is infused with precious Porcelain Flower Extract, a delicate, iridescent blossom native to Asia known for its high content of natural antioxidants and anti-inflammatories. Named for its resemblance to fine porcelain, this elegant bloom’s pure white color and crystalline texture reflects light for a luminescent finish. With a rich source of phytonutrients, like anti-inflammatory phytosterols, terpenes, flavonoid antioxidants and Essential Fatty Acids, Porcelain Flower Extract is packed with moisturizing, reparative and purifying benefits. With long history of use in traditional eastern medicine, Porcelain Flower has been used to restore clarity and tone to the skin for an illuminated and translucent complexion.


Designed for normal to dry skin but safe for sensitive skin, the White Brilliance collection is also dermatologist developed, scientifically advanced and features potent ingredients that enhance skin’s translucence for a luminous and glowing complexion.

  • Cleansing Cream: a rich, gently foaming cleanser that purifies and restores skin, utilizing a nourishing blend of Omega-6 Essential Lipids and Jojoba-derived Esters to enhance moisture retention, imparting skin with a silky, smooth texture
  • Luminous Essence: a quick-absorbing, lightweight formula featuring an extract of electrolyte-rich Kunai Root to deliver essential hydration deep into the skin. Red Algae and Indian Fig Extracts gently exfoliate, restoring youthful texture and luminosity and priming the skin for optimized penetration of subsequent treatment products.
  • Porcelain Serum: a powerful, high-potency serum that enhances skin’s translucence, formulated with four brightening technologies that leave the skin with a luminous glow; Porcelain Flower Extract evens and illuminates skin tone, Green Tea Extract helps promote skin’s brightness and firmness, and Hexylresorcinol and Hexapeptide-2 work together to deliver a visibly radiant and translucent complexion; in a consumer study, 86% of women reported their skin looked translucent** after using Porcelain Serum as a part of the White Brilliance regimen
  • Luminous Shield SPF 50 | PA++++: an ultra-lightweight UV lotion that protects skin’s rosy glow utilizing antioxidant-rich Grape Seed Extract to neutralize environmental aggressors and preserve skin’s brightness while light-diffusing microspheres fill in lines and wrinkles, making them to appear less visible upon application

Doctor Murad

“Our customer base is looking for an efficacious, high-performance lightening regimen but want something more than just a single-focus quick fix,” said Jeff Murad, Vice President of New Product Development. “Our customers keep coming back to Murad because they know that our formulas truly work to illuminate the skin’s appearance, but also promote holistic skin health, with well-rounded ingredient blends to nourish the complexion for a smooth, supple glow.”

“I found in my studies that many of my customers and patients felt a transparent, luminous complexion was an aspirational beauty ideal they wanted to achieve,” said Howard Murad, M.D, FAAD, founder of Murad, LLC and Inclusive Health®. “I formulated White Brilliance to fulfill that desire for a porcelain-like appearance while also providing a foundation of healthy skin. I always encourage my patients to find the beauty that resides in their intrinsic happiness through their emotional well-being and stress management, then seek high-performance topical solutions to provide a canvas of beautiful skin.”

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Beautiful Smooth Skin GIVEAWAY with 204 Park

murad skincare


Our girl Diana, from the fashion and lifestyle blog 204 Park is offering everyone a chance to win the Beautiful Smooth Skin gift set of total value: $132! Diana herself states in her recent blog post: you cannot forget skincare in a holiday beauty gift guide! As her love for Murad continues to flourish, this lovely gal teamed up with us to offer you a chance to win one of her favorite products. So remember skincare is a great idea for a last minute gift, especially for the beauty lover!

Head over to the 204 Park blog, for more details on how to can win this set and how you can increase your chances of winning!canadian+style+blog

Here’s how to enter the giveaway:

  • Follow @muradcanada and @204park, like the photo and tag up to three of your beauty lovin’ besties (tag each in a separate comment).

Contest closes on Monday, December 21st 2015 at 11pm MST. Good luck!
Giveaway is open to Canadian Residents Only.

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What Beauty Editors think of Invisiblur Perfecting Shield Broad Spectrum SPF 30

It’s always an honor when our products are featured in a major publication. Here’s what they had to say about the Invisiblur™ Perfecting Shield Broad Spectrum SPF 30.

Good Housekeeping delivered its Beauty Breakthrough Awards in the May 2015 issue and Invisiblur™ Perfecting Shield has earned a spot as one of the Best New Skin Care Products for the Face. “A sunscreen you won’t believe is a sunscreen — it’s totally clear! Kept makeup in place and softened lines.”



Dr. Oz’s The Good Life magazine delivered its list of 7 Cool Anti-Aging Breakthroughs in its May 2015 issue, and we’re thrilled that Invisiblur™ Perfecting Shield was included.


Town & Country published an article in its May 2015 issue about spring’s new skincare offerings, citing that a select few products are an ideal marriage of natural and choice synthetic ingredients. Murad’s Invisiblur™ Perfecting Shieldwas included in the skincare product list titled a “perfect union.”


In the August 2015 issue of Cooking Light, beauty editors highlighted our bestselling Invisiblur™ Perfecting Shield Broad Spectrum SPF 30 in “The Beauty Habit” section because it uses natural ingredients like cucumber extract. “This skin-blurring primer contains SPF 30 and cucumber extract to help skin retain moisture and protect against environmental harms.”


In the August 2015 issue of People Magazine Style Watch highlighted and recommends the Invisiblur™ Perfecting Shield Broad Spectrum SPF 30. “Sun damage makes pores bigger, so always wear sunscreen with at least SPF 30. One with a built-in primer will also blur them temporarily.”


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Get Good Goops

Want to start with an OTC cream? Tons of great neck potions on shelves now. To apply, divide a large marble-size blob into three smears, and rub gently upward (to discourage sagginess) from your clavicle to your jaw: one up the middle, then to your right and left sides. Spread any remaining cream onto your chest.

For Sagging:

Murad Rejuvenating Lift for Neck and Décolleté. A blend of natural fruit extracts, phytoestrogens, and a collagen-boosting complex tightens skin and improves elasticity. Shop it here

Source: Woman’s Health magazine

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2014 award-winning products!

We’re proud to present to you our three 2014 award-winning products!

  • Skin Perfecting Lotion – Beauty Launchpad Readers Choice Awards Winner 2014 for the Best Acne Product
  • Intensive-C® Radiance Peel – Good Housekeeping Beauty All-Star Awards 2014 for the Best at-home Peel
  • “If you’re searching for a true skin brightener, look no further: This won raves from our panelists. Our Beauty Lab tests agreed, noting improved texture and tone”

  • Renewing Cleansing Oil – Star Beauty Awards 2014 for the Best Cleanser

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